Smart donation frequency defaults

What we tested

We introduced AI to the first step of Checkout to determine which donation frequency, one-time or monthly, should be shown by default for each donor. The goal was to personalize the experience in a way that encourages more donors to choose monthly giving.

Hypothesis

By showing AI-predicted donation frequency defaults, we expect monthly giving conversion to increase by 4% without reducing overall conversion rates, since donors will see options that better match their preferences.

Test setup

Key results

• +26.76% increase in recurring donation conversion: more donors chose to give monthly when shown the AI-optimized frequency, helping nonprofits build sustainable revenue
• +4.12% lift in average revenue per user (ARPU): with more recurring donors and better ask personalization, organizations raised more per supporter on average

Segment insights

AI-powered frequency selection delivered especially strong gains in recurring donations conversion across key segments.

By OS

• Android and Mac OS saw the strongest gains, followed by iOS and Windows

By country

• Canada: +47% increase in recurring conversion
• US: +19.84% increase in recurring conversion

Additional insights

One enterprise nonprofit in the shelter and housing sector saw a standout result:

• +90% increase in recurring donation conversion

Conclusion

Letting AI select the default frequency leads to a major increase in monthly giving. It’s a simple, invisible upgrade that drives real results, giving nonprofits more predictable revenue and stronger donor relationships.

What this means for you

You don’t have to guess what works. Fundraise Up’s AI is already helping you get more recurring donors by showing the right frequency at the right time. And turning it on is as easy as checking a box.

→ Explore how to enable AI optimization in Checkout today