Modernize your giving experience and win next-gen donors
The next wave of major donors expect giving to feel as seamless as shopping online. This exclusive IDC Spotlight paper reveals why your donation experience is now as important as your mission.
Key insights
Why this paper matters to your nonprofit
The nonprofit fundraising landscape is undergoing a fundamental shift. IDC’s research reveals that today’s donors – particularly younger generations – approach giving with expectations shaped by their experiences as digital consumers. The way donors give has become as important as why they give.
This exclusive IDC Spotlight paper, sponsored by Fundraise Up and Stripe, explores how modernizing your donation experience can transform your fundraising results.
What you’ll learn
Generational payment preferences
E-commerce lessons for nonprofits
Building donor lifetime value
Technology selection criteria
To fundraise effectively, you must meet donors where they are. This means understanding their needs and preferences, including how they want to give. This Spotlight provides valuable insight into donor behavior by segment, highlighting the importance of both learning from your donors today and preparing for the future of fundraising.
Donation checkout: The key to winning next-gen donors
Discover how to transform your fundraising by applying e‑commerce principles to your donation process, creating a seamless giving experience that attracts and retains Gen Z and Millennial donors
