Pulse of the donor

A deep dive into donor behavior and its impact on giving across Canada, the USA, the UK, and Australia. Explore powerful insights across regions, verticals, channels, and more — unlocking what moves the donation needle.

Explore powerful insights that move the donation needle — see how your country stacks up against others in the report

67%
The average donation jumps from $152 on mobile to $254 on desktop
58%
The UK leads in mobile donations with over half of gifts made via mobile
47%
Giving Season drives more revenue in Canada than any other country
30%
PayPal is Australia’s top donation method, used more than any other country

First-of-its-kind report co‑created by Fundraise Up and Stripe

Leveraging data from millions of donations processed across 500 nonprofits. Inside you’ll learn:

Global giving trends & donor behavior
Explore key differences in donor habits across countries
Device & payment preferences
See how donors give, from mobile vs. desktop to favored payment methods
Recurring giving & retention
Learn strategies to boost monthly giving and donor loyalty
Acquisition & psychographic insights
Understand donor patterns by location, timing, and engagement trends

At Stripe, we’ve seen that actionable data can be a powerful tool for organizations operating in today’s digital-first landscape. We’re excited for this report to provide deeper insights into donor behavior and fundraising campaigns.

Neetika Bansal
Head of Money Movement at Stripe
Webinar

The insights are in — now put them into action

The exclusive fireside chat with industry experts from Fundraise Up and Stripe has already taken place, but you can still access the discussion on demand.

Building on insights from the Pulse of the Donor report, this session translates key trends into real-world fundraising strategies to help you optimize conversions, strengthen donor connections, and future-proof your nonprofit’s success.

Sign up now to receive the on-demand recording and start turning insights into impact.

Salvatore Salpietro
Chief Community Officer, Fundraise Up
Brian McDonnell
Platforms Leader, Stripe
Cherian Koshy
Nonprofit industry expert & session host

When we look at data from nonprofits that are open to new technologies and adopting innovations, we see that they’re able to achieve results that defy the industry results as a whole.

Salvatore Salpietro
Chief Community Officer, Fundraise Up