Pulse of the donor
A deep dive into donor behavior and its impact on giving across Canada, the USA, the UK, and Australia. Explore powerful insights across regions, verticals, channels, and more — unlocking what moves the donation needle.

Explore powerful insights that move the donation needle — see how your country stacks up against others in the report




First-of-its-kind report co‑created by Fundraise Up and Stripe
Leveraging data from millions of donations processed across 500 nonprofits. Inside you’ll learn:
At Stripe, we’ve seen that actionable data can be a powerful tool for organizations operating in today’s digital-first landscape. We’re excited for this report to provide deeper insights into donor behavior and fundraising campaigns.

Unlock data-driven strategies for scalable fundraising success
Watch our expert panel dive into the Pulse of the Donor, sharing tomorrow’s vision for high‑performance fundraising.
You’ll hear expert insights on:
- Why putting donor experience at the center of your strategy leads to greater LTV
- The impact of offering familiar, flexible payment options like Venmo and PayPal on donation conversion
- How personalization and behavioral insights improves the way nonprofits connect with supporters
It’s time to elevate the donor experience. Listen in for a modern blueprint to fundraising success.

When we look at data from nonprofits that are open to new technologies and adopting innovations, we see that they’re able to achieve results that defy the industry results as a whole.