Pulse of the donor

A deep dive into donor behavior and its impact on giving across Canada, the USA, the UK, and Australia. Explore powerful insights across regions, verticals, channels, and more — unlocking what moves the donation needle.

Explore powerful insights that move the donation needle — see how your country stacks up against others in the report

67%
The average donation jumps from $152 on mobile to $254 on desktop
58%
The UK leads in mobile donations with over half of gifts made via mobile
47%
Giving Season drives more revenue in Canada than any other country
30%
PayPal is Australia’s top donation method, used more than any other country

First-of-its-kind report co‑created by Fundraise Up and Stripe

Leveraging data from millions of donations processed across 500 nonprofits. Inside you’ll learn:

Global giving trends & donor behavior
Explore key differences in donor habits across countries
Device & payment preferences
See how donors give, from mobile vs. desktop to favored payment methods
Recurring giving & retention
Learn strategies to boost monthly giving and donor loyalty
Acquisition & psychographic insights
Understand donor patterns by location, timing, and engagement trends

At Stripe, we’ve seen that actionable data can be a powerful tool for organizations operating in today’s digital-first landscape. We’re excited for this report to provide deeper insights into donor behavior and fundraising campaigns.

Neetika Bansal
Head of Money Movement at Stripe
On-demand Webinar

Unlock data-driven strategies for scalable fundraising success

Watch our expert panel dive into the Pulse of the Donor, sharing tomorrow’s vision for high‑performance fundraising.

You’ll hear expert insights on:

  • Why putting donor experience at the center of your strategy leads to greater LTV
  • The impact of offering familiar, flexible payment options like Venmo and PayPal on donation conversion
  • How personalization and behavioral insights improves the way nonprofits connect with supporters

It’s time to elevate the donor experience. Listen in for a modern blueprint to fundraising success.

When we look at data from nonprofits that are open to new technologies and adopting innovations, we see that they’re able to achieve results that defy the industry results as a whole.

Salvatore Salpietro
Chief Community Officer, Fundraise Up