Fundraise Up: helping reach animal welfare fundraising goals
Let’s start with the facts: the average conversion rate (click-to-donate) on a Fundraise Up form is 29%. Now, compare that to the industry average of 12%. That’s a whopping boost in revenue just by using a donor-optimized platform. So how does it work? Let’s talk about features built for animal welfare orgs.
Harness AI for smarter animal welfare fundraising
Imagine having a donation form that does more than just collect information – one that actively engages your supporters and communicates the impact of their contributions. That’s what our AI-optimized donation forms excel in.
Maximize donations with personalized ask amounts
Using AI to maximize donations? Yes! Our AI figures out the best amount to ask from donors based on their behavior, not just past donations. This smart approach helps organizations raise more money while making the experience feel personal.
Convert one-time supporters into recurring champions
With the Upsell feature, our AI-driven prompts help convert one-time donors into recurring supporters, both during and after the donation process. In fact, some nonprofits have achieved an impressive 81% retention rate for their recurring donation plans.
Increase sustainable support with Upgrade Links
Recurring donors tend to give an average of 42% more per year than one-time contributors. Take advantage of your most loyal supporters’ generosity with AI prompts to increase recurring gift amounts.
Cater to your donors with innovative fundraising features
Configurable, no-code Campaign Pages
Create pages that resonate for a specific cause. Campaign pages can be set up in minutes with no coding experience necessary. These can serve as dedicated pages for immediate call-to-actions from email or social campaigns. This is especially handy for emergency campaigns, like raising funds during wildfires to help save animals.
Donor Portal
Empower your supporters to manage their own donations via the Donor Portal. Inside they’ll be able to alter recurring subscriptions, update payment information, download tax-compliant receipts and even create community-driven fundraisers.
International localization
Speak your donors’ language, literally, with over 20 supported languages including Arabic, Polish, Chinese (simplified and traditional) and more! We work with native speakers to ensure each language translation is perfect. Even localize date, time, and currency formats with Unicode’s Common Locale Database Repository. Plus, we offer country-specific features like Gift Aid, Direct Debit, SEPA, and iDEAL.
Success stories to inspire optimized animal welfare fundraising
Consider the transformative results experienced by fellow animal welfare organizations:
- Akashinga saw a 41.6% increase in online revenue and achieved an 88% monthly donor retention rate.
- RedRover experienced a 300% growth in monthly donorship and uncovered new revenue streams. Read the success story.
- Animal Haven's recurring giving program grew by an astounding 305%. Read the success story.
The minute I saw Fundraise Up, I knew I wanted it. We saw so many opportunities to take our fundraising to the next level. From donation links and buttons to image cards, QR codes, upgrade links, and reminders, we had an amazing new toolbox of capabilities to try. — Erin Bialecki, Director of Development and Communications, RedRover
The whole team was so amazed with all the functionality, and the look and feel is phenomenal. And it pops right up — you don’t have to wait for another page to load when you’re ready to donate. The little reminders that follow you around the website — they work. They convert. — Michelle Husko, Director of Donor Services, Rainforest Trust
Embrace the future of animal welfare fundraising
As a professional dedicated to animal welfare, you're already committed to making a difference. By embracing digital fundraising strategies, you can amplify your impact and secure the resources needed to continue your crucial work. The success stories of organizations like Akashinga, RedRover, and Animal Haven show that this isn't just a possibility – it's a proven path to enhanced fundraising performance.
Getting started with Fundraise Up
So there you have it! AI is an incredible tool for animal welfare organizations looking to boost their fundraising efforts and save more lives. If you’re ready to make a bigger difference for animals, download our Animal Welfare Donation Optimization Guide to see how it can elevate your mission!