One-click, that’s it: Upgrade Links increase recurring donations up to 110%

Oct 17, 2024
Ruzida Badrutdinova
Product Marketing Manager

Upgrade Links are the golden ticket for recurring donations. When your recurring donors visit an Upgrade Link, they can select from a series of personalized upgrade amounts and increase the size of their donations without having to reenter payment method information.

Really! With just one click, they can easily increase their recurring donations or cover transaction fees. Nonprofits using these links have seen impressive increases in recurring donations — think 50-110%. And now, with our automation, sharing these links is straightforward and efficient.

Retention tip #1: Use Upgrade Links every January alongside your sustainer acquisition campaigns.

What’s new?

We’ve taken Upgrade Links and supercharged them. Rather than manual processes, these links are now generated automatically for both recurring donations and transaction fee coverage. It’s like having a personal assistant who knows exactly what you need.

A few ways to add Upgrade links to boost recurring donations:

  • Generate Upgrade Links through Exports.
  • Create Upgrade Links on the spot for individual donors right from your Dashboard.
  • Map Upgrade Links in Integrations so every donor has their own personalized link in your CRM for mass outreach and targeted campaigns.

Retention tip #2: Set up an automated anniversary email to upgrade sustainers. Include personalized impact statistics and a CTA that uses an Upgrade Link.

Why this feature matters

Automating Upgrade Links isn’t just about saving time (though that’s a big win). It’s about making a real impact. By simplifying the process for your donors to contribute more, you’re building lasting relationships.

Looking for more donor retention tactics? Check out these 7 tips to convert one-time gifts into ongoing support

So, what do you say? Ready to see how Automated Upgrade Links can transform your fundraising game? Check out our Docs guide for the technical breakdown.

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