[Free Templates] Activate Crypto Donors with These Copy-and-Paste Announcement Messages

Sep 29, 2022
Nic Miller
Senior Director of Marketing

If you’re new to crypto fundraising and looking for an easy way to share your new channel with supporters, this article is for you!

Below are crypto announcement messaging templates for email and social media channels that you can copy, paste, and send, or modify and make your own.

And as a bonus, I include some tips for figuring out how to prep your emails and posts, and when to send them.

Email

Subject lines

Here are some sample subject lines that you can use. If you use email software like HubSpot that supports A/B testing, you can experiment with a couple of variants to see which performs best with your donors.

  • Donate crypto
  • New: Donate crypto
  • Donate crypto to [ORGANIZATION NAME]
  • Make a crypto donation

Message template

Hi [NAME],

We’re excited to share that [ORGANIZATION NAME] now accepts cryptocurrency donations.
With this new way to give, you can:

➡️ Donate Bitcoin, Ethereum, USD Coin, and many other popular cryptocurrencies through our website

➡️ Get a donation receipt that you can use to file for tax deductions.

➡️ Have a profound and lasting impact on our work. Crypto donations help us achieve our mission, faster.

If you’re a crypto holder and have been looking for ways to make a difference, we invite you to make a crypto donation through our website at [LINK TO CRYPTO CHECKOUT].

Even if you’re not into crypto, we encourage you to spread the word about this new giving opportunity to friends and family. And as always, you can donate other ways at [ORGANIZATION WEBSITE URL]

We thank you for supporting our work and extending your generosity toward [ORGANIZATION NAME].

With gratitude,
[NAME OF SENDER]

Social media posts

LinkedIn

We’re excited to share that [ORGANIZATION NAME] now accepts crypto donations!

With this new way to give, you can:
➡️ Donate Bitcoin, Ethereum, USD Coin, and many other popular cryptocurrencies through our website

➡️ Get a donation receipt that you can use to file for tax deductions.

➡️ Have a profound and lasting impact on our work. Crypto donations help us achieve our mission, faster.

Make your crypto donation today and help us spread the word!

[LINK TO CRYPTO CHECKOUT]
#crypto #philanthropy #nonprofit

Facebook

[ORGANIZATION NAME] now accepts crypto donations! This new way to give lets you have incredible impact. Make your crypto donation today and help us spread the word.

[LINK TO CRYPTO CHECKOUT]

Twitter

We now accept crypto donations. Donate Bitcoin, Ethereum, USD Coin and many other currencies through our website #givecrypto

Donate here ➡️ [LINK TO CRYPTO CHECKOUT]

Instagram

[ORGANIZATION NAME] now accepts crypto donations! Donate now using the link in our bio and spread the word.

#crypto #bitcoin #blockchain #ethereum #trading #cryptonews #investing #finance #altcoin #invest #nft #litecoin #nonprofit #charity #donate #community #giveback #support #fundraising #dogood #instagood #donations #philanthropy #hope #change #causes #socialgood #ngo #fundraiser #help
Why so many hashtags?
Posts with the highest engagement on Instagram typically include 20-30 hashtags.

Tips for your crypto announcement

  • Include the link to your crypto checkout in your post. This will generate a rich link on social media platforms that includes an image and an easy-to-click link preview.
  • If you don’t link to your crypto checkout, include an image with your post. Posts that include images gain 53% more likes and 104% more comments than posts without them.
  • Pick a strategic time to email or post your announcement. Here are the best times to consider:
    • Email: Between 10 AM and between 3 and 4 PM on Tuesdays (best), Wednesdays (better), or Mondays (good)
    • Facebook: Between 9 AM and 1 PM on Tuesdays, Wednesday, or Fridays
    • Instagram: Between 11 AM and 2 PM on Tuesdays, or 11 AM during any other day of the workweek
    • Twitter: Around 8 AM on Mondays or Thursdays
    • LinkedIn: 9 AM on Tuesdays and Wednesdays

Final thoughts

Crypto is a great donation channel to implement alongside payment methods like cards, wallets, and bank transfers . To drum up support and to let your donors know about your new channel, share the news using copy-and-paste templates like the ones included in this article.

Want to learn more about crypto giving from Fundraise Up? Get started by setting up a chat with our sales team.

About Fundraise Up

Fundraise Up is a technology company unlocking the world’s generosity potential by optimizing how people give. Our donation platform helps nonprofits engage more supporters and grow revenue by providing easy ways to increase conversion, enable modern payment methods, and personalize the giving experience for every donor. Fundraise Up is the partner of choice for UNICEF USA, The Salvation Army UK, American Heart Association, and other impactful organizations across the globe.

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