Fundraise Up + Omatic Cloud integration: a flexible way to sync your donor data

Mar 26, 2025
Tori Goudie
Content Marketing Manager

Development teams rely on accurate, up-to-date donor data to build strong relationships and drive meaningful impact. But if your CRM and digital donation data aren’t in sync, things get messy — manual data entry, duplicate records, and frustrating delays that slow down your team.

That’s why Fundraise Up and Omatic Cloud have teamed up to create a powerful integration that connects your data to your preferred CRM — whether it's Blackbaud, Raiser's Edge NXT, or Salesforce.

An integration built for digital fundraising success

The most successful digital fundraising has seamless, connected data at the center of its strategy.

When your donor records are accurate, up-to-date, and accessible in real time, your team can spend less time on data management and more time building authentic relationships that drive impact.

With Fundraise Up’s API-powered integration with Omatic Cloud, you can:

  • Sync donation data seamlessly — no manual data transfer or entry required
  • Eliminate duplicate records and keep donor profiles clean
  • Customize data mapping to fit your preferred CRM setup
  • Focus on your organization’s mission instead of data cleanup

The new Omatic Cloud Fundraise Up Connector will be a game-changer for social good organizations and institutions who want to be more data-driven and have a complete view of supporters in their CRM. Many organizations choose to partner with Fundraise Up to modernize the donor experience. Now, those organizations can run digital fundraising campaigns with confidence, knowing that all relevant data will be integrated appropriately within their full technology stack. — Chanler Cox, Vice President of Sales & Partnerships at Omatic

How Fundraise Up elevates the donor experience

At Fundraise Up, we put the donor experience first. From AI-optimized donation forms to frictionless payment processing options, our technology is built to help organizations maximize every opportunity to connect with supporters.

And we have data to back it up. Organizations that integrate Fundraise Up with their CRM see outstanding results:

  • 83% recurring donor retention rate
  • $1.4M in annual recurring revenue
By integrating Fundraise Up into their CRM, Northwest Harvest increased their online revenue by more than 6x the original amount.

Fundraise Up sets a new standard for online giving. You can read more about our product and different features here.

Why Omatic Cloud?

While Fundraise Up offers native integrations with many popular CRM platforms, we understand that some organizations need a more customizable option to configure donor data. Omatic Cloud presents a powerful alternative, offering a greater degree of customization so that you maintain complete control over your processes while automating routine tasks.

Customization includes:

  • Flexible data mapping: Easily map and transform data to meet format requirements across systems and set rules for how, when, and where data gets sent. The best part about it is that there’s no coding required.
  • Controlled automation: Review and take action on records that need attention before data goes to your CRM, and automate the rest. 
  • Duplicate record identification and prevention: Automatically route records flagged for duplication before they are pushed to your system of record. 
  • 360-degree supporter view: Omatic offers a suite of connectors linking data sources across your organization’s applications so that your data is truly all connected.

Join the webinar and say goodbye to tedious data entry

Want to see how it works? Join us on March 27 at 2:00 PM EDT for a live Fundraise Up + Omatic Cloud integration demo. We’ll show you how to eliminate data headaches and boost your fundraising efforts.

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