When it comes to donor communication, the stakes are high. Donors want transparency, trust, and choice. Nonprofits want compliance, connection, and growth. But finding the balance between these priorities — especially in a world of ever-changing data protection laws — can feel like an uphill battle. That’s why we built Marketing Consent to support nonprofit data management.
This new feature is here to simplify compliance with laws like GDPR, CCPA, and others while creating a seamless experience for donors. With Marketing Consent, nonprofits can ask for permissions their way — tailored to their organization’s needs and legally aligned with their region’s requirements.
Why Marketing Consent matters for nonprofit data management
Explicit, informed consent is a must for nonprofits wanting to connect with supporters through channels like email, SMS, phone calls, and postal mail. Without the right tools, nonprofits face serious challenges in data management.
- Legal risks: Non-compliance can result in hefty penalties and damage to your organization’s reputation.
- Lost connections: Donors want transparency and control over how they’re contacted—ignoring this need can erode trust.
- Missed opportunities: Restricting outreach channels because of compliance complexities limits your ability to grow and engage your donor base.
We’ve designed Marketing Consent to address all these challenges.
How Marketing Consent helps nonprofits manage data better
The Marketing Consent feature opens up new possibilities for nonprofits to expand their outreach while staying compliant and transparent. By giving donors the freedom to choose how they’d like to hear from you, you’re not just meeting legal obligations — you’re building trust, loyalty, and long-term relationships.
- Customizable options: Collect general consent or tailor requests by channel — email, SMS, phone calls, or postal mail. Add personalized, legally required messages with ease.
- Targeted visibility: Choose whether to show consent requests to all donors or only those in regions where explicit consent is required (like the EU, UK, or California).
- Seamless integration: Marketing Consent works across Checkout, Campaign Pages, and Virtual Terminal, with built-in syncing to CRMs and export tools for effortless data management.
- Donor-first design: Placed thoughtfully within the donation flow, consent requests don’t disrupt the donor experience or affect conversion rates.
Real-world benefits for everyone
- For nonprofits: Simplify compliance and data management while growing your communication lists.
- For donors: Offer clarity and control, fostering trust in every interaction.
- For fundraising success: Increase engagement, increase opt-in rates, and expand your communication reach.
Looking ahead
Marketing Consent is the latest in a series of innovations designed to make fundraising easier and more effective for nonprofits. We believe that when nonprofits are equipped with tools that simplify compliance, optimize communication, and respect donor preferences, everyone wins.
Ready to see what Marketing Consent can do for your organization? Contact us today to learn more about implementing this feature and building stronger connections with your supporters.