Focusing on the donor experience with the International Committee of the Red Cross Brazil

To support its humanitarian efforts, the International Committee of the Red Cross (ICRC) Brazil aimed to grow its donor pool. To meet its online fundraising goals, the ICRC needed a donation platform — one optimized for digital donors.

About the International Committee of the Red Cross

The ICRC is part of the world’s largest humanitarian movement, the International Red Cross and Red Crescent movement. Since 1863, it has advocated to include international humanitarian laws into national law enforcement, specifically in regions affected by armed conflict and violence.

The challenge: increasing donorship levels

The ICRC aimed to increase recurring donations and attract new donors. But it had several requirements for a new donation platform:

• Integration capabilities
• Fast loading speeds
• Multiple payment methods

As many nonprofits can relate to, the ICRC needed easy-to-configure donation forms that integrate smoothly with its existing website. And the effort to add these forms had to be minimal. To respond to crises quickly, engage supporters effectively and track donors accurately, the ICRC needed a radical change.

The solution: focus on the donor experience

The ICRC had an opportunity to address these challenges effectively. So with support from Tools 4 Change, ICRC ran a successful test using Fundraise Up’s donation platform and found everything they needed in a donation platform (and more!).

By leveraging our innovative AI-powered features such as Upgrade links, Reminder Badges, Social Proof and more, ICRC could improve the donation experience for new and recurring donors.

The results: a thriving base of new and recurring donors

With the implementation of Fundraise Up, the International Committee of the Red Cross Brazil achieved significant results. Since partnering with FRU, the organization successfully increased its average donation amount by 28% with absolutely zero software costs associated with Fundraise Up thanks to the Adaptive Cost Coverage feature.

93%

of donors use the mobile-optimized platform

The numbers speak for themselves! Fundraise Up resonates with the ICRC’s donors. 93% of donors use Fundraise Up’s mobile-optimized platform and 5% of ICRC’s all-time donation revenue came exclusively through the Social Proof and Reminder elements.

The success of the International Committee of the Red Cross Brazil in improving recurring donations and attracting new supporters truly highlights how game-changing fundraising tools can be.

And this remarkable achievement isn’t just a win for them! When nonprofits decide to partner with Fundraise Up, they’re unlocking a whole new level of generosity potential. With the right donation platform, any nonprofit can bring about meaningful change.

It’s time for nonprofits to embrace a better way to fundraise online. Take that first step with Fundraise Up.

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