How The Salvation Army UK converts 49% of donors with Fundraise Up
of gifts made using personalized ask amounts
of donors claiming Gift Aid
donor conversion rate
The challenge
Grow engagement to increase online donation revenue
The Salvation Army UK relies on the generosity of donors to fund round-the-clock services for people in need. To power more transformation in its local communities, it was essential for The Salvation Army UK to find a better way for supporters to donate through its website.
The Salvation Army UK needed a solution that could:
- lift conversion beyond the industry standard
- seamlessly integrate Gift Aid to increase donation value
- make it easy to create and launch new campaigns quickly
- surface key fundraising insights for making data-driven decisions
The solution
A platform and a partner to help optimize the giving experience
The Salvation Army UK selected Fundraise Up for its promise to double conversion using a personalized giving experience that pairs ease of use with important features like modern payment methods, Gift Aid, and UK-specific compliances.
The team also appreciated Fundraise Up’s high-touch service during the selection and onboarding process. It made switching platforms easy and has positioned Fundraise Up as a partner in helping The Salvation Army UK achieve incredible results.
The result
Personalization that drives greater giving and deeper impact
Fundraise Up really benefits our mission because we can raise more money and that enables us to do more projects in the UK.
Notable numbers
of gifts made using personalized ask amounts
of donors claiming Gift Aid
donor conversion rate
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