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Gift Aid (UK only)

Encourage UK supporters to Gift Aid their donation (for UK organizations only).

Gift Aid is a UK tax incentive program that allows UK charities to claim an extra 25% from the UK government on eligible donations made by UK taxpayers, at no additional cost to the supporter. As such, this option is available in the Campaign settings only for UK-based organizations.

Enabling Gift Aid

 
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If your organization is based in the UK, you have the option to enable Gift Aid for supporters donating from the UK. Gift Aid does not apply to cryptocurrency donations, so this screen will only be shown to supporters making a money-based donation.

While Fundraise Up provides all necessary Gift Aid data through your CRM integration and downloadable exports, organizations must submit their own Gift Aid claims to HM Revenue & Customs (HMRC). Organizations can claim Gift Aid on the entire donation amount, including platform fees.

Customization

 
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The text on the upper half of the screen is pre-set. A default legal text is provided, which can be edited as needed. It can also be localized and edited in each of your enabled languages in the Localization settings tab.

Placement in the donation flow

 
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The Gift Aid screen appears at different points during checkout, depending on your campaign settings and the supporter’s choices:

  • If filling out a mailing address is set as required in the Supporter settings, the mailing address screen appears before Gift Aid.
  • If mailing address is required and Company Matching is enabled with 360MatchPro, the supporter sees:

    1. Mailing address

    2. Double your impact screen (Company Matching)

    3. Gift Aid

  • If Gift Aid is enabled but mailing address isn’t required, the supporter still sees the mailing address screen after Gift Aid — it’s mandatory for processing the claim.
  • If the supporter selects Donate as an organization on the Personal Information screen, the Gift Aid screen is skipped.

Integrations and exports

 
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You can map the values Gift aid claimed and Gift aid legal text to your integrated platforms. These values are also available for export.

Additionally, the gift_aid field is available in our API for exporting donations and recurring-plans, including the claimed and legal_text fields.

Are transaction costs eligible for Gift Aid?

 
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Yes. The supporter’s entire contribution, transaction costs included, is eligible for Gift Aid.

The Fundraise Up platform fees your organization pays on each donation are also eligible for Gift Aid. Learn more →

 

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