Your Form Is Your Most Valuable Asset: Optimizing the Monthly Giving Moment

If your donation form is your most valuable piece of real estate, why does it get the least investment? In this session, learn how removing friction from the monthly giving moment can turn your giving form into a flywheel for conversion and long-term donor retention.

April 16, 2026 at 2:00 PM ET·60 minutes

Presented by

Danielle Rice photo

Danielle Rice

Senior Director of Solutions, Fundraise Up

Devon Welborn photo

Devon Welborn

Director of Digital Strategy , RKD Group

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Presented by

Danielle Rice photo

Danielle Rice

Senior Director of Solutions, Fundraise Up

Devon Welborn photo

Devon Welborn

Director of Digital Strategy , RKD Group

Key Insights

  • Understand why monthly giving is a conversion and retention problem, not just a tech problem: The most common areas organizations overlook that quietly hold back monthly conversions — and how to start fixing them
  • Learn what donors actually need from your giving experience: How to audit your form against what today's subscription-native donors expect — and where most programs lose them before they ever commit
  • Build a monthly giving flywheel that compounds over time: How optimizing the giving moment creates a cycle of conversion, retention, and predictable revenue that keeps working long after the campaign ends
  • Hear cross-sector patterns from the field: What separates high-converting monthly giving programs from average ones, drawn from work across dozens of nonprofit organizations

Hear from our experts and get actionable strategies to strengthen your monthly giving while you have time to implement them.

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