Payment options in Campaign Pages

What we tested

This experiment focused on making targeted design updates to the payment step on Campaign Pages. While some tests aim to lift key metrics, this one had a different goal: to validate design changes needed to support future improvements, without negatively impacting performance.

We tested two layout changes:

• Simplified UI: Only up to three payment methods were shown by default, with a “More payment options” button revealing the rest.
• Reordered elements: The fee coverage ask was moved above the payment method options.

The top three payment methods were personalized based on donor context (e.g. device type) to keep the experience relevant and frictionless.

Hypothesis

This design update will maintain current performance across conversion and revenue metrics, while preparing the payment step for future enhancements.

Test setup

Key results

Segment insights

Interestingly, we even observed improvements in some segments, for example:

• +4% increase in fee coverage in Canada

Conclusion

Not every test is about moving metrics up. Sometimes it’s about making smart design decisions with confidence.

This experiment validated a cleaner, more scalable design for the payment step, one that creates space for future improvements without risking a drop in donations. With stable results confirmed, we’re moving ahead with rollout.

What this means for you

With Fundraise Up, you benefit from a platform that evolves thoughtfully. Behind the scenes, we’re always testing not just to grow your revenue, but to ensure every change we make is grounded in real donor behavior and performance data.

This update helps lay the groundwork for new innovations, without compromising what already works. And when we say performance stayed strong, we mean it. Fundraise Up’s baseline performance far exceeds nonprofit industry averages:

• 30% donation conversion rate — that’s 2–3x higher than typical online rates
• $33 average monthly recurring donation — compared to the $24 industry average
• 76% recurring donor retention — outperforming the 61% industry benchmark

That’s why maintaining metrics matters. We're not preserving average performance, we’re protecting best-in-class results.