Smart donation frequency defaults
AI-optimized donation frequency drove a +27% lift in recurring gifts and higher revenue per donor.
What we tested
We introduced AI to the first step of Checkout to determine which donation frequency, one-time or monthly, should be shown by default for each donor. The goal was to personalize the experience in a way that encourages more donors to choose monthly giving.
Hypothesis
By showing AI-predicted donation frequency defaults, we expect monthly giving conversion to increase by 4% without reducing overall conversion rates, since donors will see options that better match their preferences.
Test setup
| Duration | 26 days |
| Timing | August-September 2024 |
| Audience | 600,000 visitors |
| Group split | 50% control (standard default), 50% test (AI-selected default) |
| Key metrics | • Recurring donation conversion • Average revenue per user (ARPU) • Performance by device and region |
Key results
- +26.76% increase in recurring donation conversion: more donors chose to give monthly when shown the AI-optimized frequency, helping nonprofits build sustainable revenue
- +4.12% lift in average revenue per user (ARPU): with more recurring donors and better ask personalization, organizations raised more per supporter on average
Segment insights
AI-powered frequency selection delivered especially strong gains in recurring donations conversion across key segments.
By OS
- Android and Mac OS saw the strongest gains, followed by iOS and Windows
By country
- Canada: +47% increase in recurring conversion
- US: +19.84% increase in recurring conversion
Additional insights
One enterprise nonprofit in the shelter and housing sector saw a standout result:
- +90% increase in recurring donation conversion
Conclusion
Letting AI select the default frequency leads to a major increase in monthly giving. It’s a simple, invisible upgrade that drives real results, giving nonprofits more predictable revenue and stronger donor relationships.
What this means for you
You don’t have to guess what works. Fundraise Up’s AI is already helping you get more recurring donors by showing the right frequency at the right time. And turning it on is as easy as checking a box.
→ Explore how to enable AI optimization in Checkout today
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See how data-backed features drive better fundraising results
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