What if the viral social media fundraising dream was never about building your donor base — just someone else's platform?
The percentage of new online donors who give a second gift
Your inbox is a battlefield. Your mailbox? Still quietly working. While everyone debates the death of direct mail, it's raising $0.78 for every dollar you bring in online. The question isn't whether mail works — it's whether you're using it right.
The percentage of donors who gave $1,000 or more
The increase in spending on multi-channel ad formats
That "proven" fundraising strategy worked brilliantly — for a completely different type of organization with completely different donors. The question is whether you're optimizing for your sector's patterns or chasing someone else's playbook.
Budget allocation for awareness campaigns by small nonprofits
Your supporters spend New Year's Eve differently when it falls on a weekend versus a weekday — and their giving patterns may shift, too.
The average number of texts sent by nonprofits in December (compared to 2‑3 in other months)
When digital was a side hustle, it got side-hustle results. When it became a real job, organizations started seeing real returns. The shift has been dramatic.
Nonprofits using journey mapping
Threads and Bluesky are stealing headlines as the fastest-growing alternatives to X, with millions of users jumping ship daily. Both platforms promise better experiences, but are they worth your nonprofit's limited time and resources?
Nonprofits that use behavioral science in their campaigns
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