You probably know where your donors live, what they give, and when they last gave. But do you know how they actually want to hear from you?
The decline in email revenue — despite list growth
Your donors aren't asking about crypto out of curiosity — they're asking because they're ready to give. The question is whether you're ready to receive it.
The growth in TikTok followers for nonprofits in 2024
You check your inbox. Fourteen unread messages. You sigh, batch delete nine, and actually open three. Your donors? They're doing the same thing.
The percentage of nonprofits working with social media influencers
You know what your supporters think. But do you know why they think it?
The increase in connected TV advertising spend by nonprofits in 2024
Your donors expect personal, authentic communication — but your team is stretched thin. As nonprofits race to adopt AI for donor communications, should your organization jump on the bandwagon or pump the brakes?
Get updates and insights delivered to your inbox
