You know what your supporters think. But do you know why they think it?
The increase in connected TV advertising spend by nonprofits in 2024
Your donors expect personal, authentic communication — but your team is stretched thin. As nonprofits race to adopt AI for donor communications, should your organization jump on the bandwagon or pump the brakes?
The percentage of new donors who give a second gift
With mobile users representing more than half of website traffic and donors increasingly expecting seamless checkout experiences, is it time to prioritize expanding your payment options?
The percentage of digital fundraising revenue from monthly giving
DAFs represent both untapped opportunities and operational hurdles for nonprofits. With over $250 billion in available assets — but only limited staff resources — is navigating the complexity of DAFs worth your time?
The percentage of nonprofit website traffic that comes from mobile devices
The average conversion rate for nonprofit websites
Threads and Bluesky are stealing headlines as the fastest-growing alternatives to X, with millions of users jumping ship daily. Both platforms promise better experiences, but are they worth your nonprofit's limited time and resources?
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