That "proven" fundraising strategy worked brilliantly — for a completely different type of organization with completely different donors. The question is whether you're optimizing for your sector's patterns or chasing someone else's playbook.
The increase in spending on multi-channel ad formats
Budget allocation for awareness campaigns by small nonprofits
Your supporters spend New Year's Eve differently when it falls on a weekend versus a weekday — and their giving patterns may shift, too.
The average number of texts sent by nonprofits in December (compared to 2‑3 in other months)
When digital was a side hustle, it got side-hustle results. When it became a real job, organizations started seeing real returns. The shift has been dramatic.
Nonprofits using journey mapping
Threads and Bluesky are stealing headlines as the fastest-growing alternatives to X, with millions of users jumping ship daily. Both platforms promise better experiences, but are they worth your nonprofit's limited time and resources?
Nonprofits that use behavioral science in their campaigns
The return on every dollar spent on search advertising
The question isn't whether testing matters — it's whether you learn before or after your audience sees it.
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