The question isn't whether testing matters — it's whether you learn before or after your audience sees it.
Nonprofits that use generative AI for productivity
Most nonprofits spend their advertising dollars chasing people who are already reaching for their wallets. But what about everyone else?
The percentage of nonprofits with AI policies in place
Your donors carry your organization in their pockets — literally. The question is whether you're actually showing up there.
The decline in advocacy email response rates
You probably know where your donors live, what they give, and when they last gave. But do you know how they actually want to hear from you?
The decline in email revenue — despite list growth
Your donors aren't asking about crypto out of curiosity — they're asking because they're ready to give. The question is whether you're ready to receive it.
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