That "proven" fundraising strategy worked brilliantly — for a completely different type of organization with completely different donors. The question is whether you're optimizing for your sector's patterns or chasing someone else's playbook.
Budget allocation for awareness campaigns by small nonprofits
Your supporters spend New Year's Eve differently when it falls on a weekend versus a weekday — and their giving patterns may shift, too.
The average number of texts sent by nonprofits in December (compared to 2‑3 in other months)
When digital was a side hustle, it got side-hustle results. When it became a real job, organizations started seeing real returns. The shift has been dramatic.
Nonprofits using journey mapping
Threads and Bluesky are stealing headlines as the fastest-growing alternatives to X, with millions of users jumping ship daily. Both platforms promise better experiences, but are they worth your nonprofit's limited time and resources?
Nonprofits that use behavioral science in their campaigns
The return on every dollar spent on search advertising
The question isn't whether testing matters — it's whether you learn before or after your audience sees it.
Nonprofits that use generative AI for productivity
Most nonprofits spend their advertising dollars chasing people who are already reaching for their wallets. But what about everyone else?
The percentage of nonprofits with AI policies in place
Your donors carry your organization in their pockets — literally. The question is whether you're actually showing up there.
The decline in advocacy email response rates
You probably know where your donors live, what they give, and when they last gave. But do you know how they actually want to hear from you?
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