What if the viral social media fundraising dream was never about building your donor base — just someone else's platform?
The percentage of new online donors who give a second gift
Your inbox is a battlefield. Your mailbox? Still quietly working. While everyone debates the death of direct mail, it's raising $0.78 for every dollar you bring in online. The question isn't whether mail works — it's whether you're using it right.
The percentage of donors who gave $1,000 or more
The increase in spending on multi-channel ad formats
Budget allocation for awareness campaigns by small nonprofits
Your supporters spend New Year's Eve differently when it falls on a weekend versus a weekday — and their giving patterns may shift, too.
The average number of texts sent by nonprofits in December (compared to 2‑3 in other months)
When digital was a side hustle, it got side-hustle results. When it became a real job, organizations started seeing real returns. The shift has been dramatic.
Nonprofits using journey mapping
Threads and Bluesky are stealing headlines as the fastest-growing alternatives to X, with millions of users jumping ship daily. Both platforms promise better experiences, but are they worth your nonprofit's limited time and resources?
Nonprofits that use behavioral science in their campaigns
The return on every dollar spent on search advertising
The question isn't whether testing matters — it's whether you learn before or after your audience sees it.
Nonprofits that use generative AI for productivity
Most nonprofits spend their advertising dollars chasing people who are already reaching for their wallets. But what about everyone else?
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