Rainforest Trust gains impressive 50% increase in online giving
in online giving year-over-year
donors giving in international currencies
growth in recurring donations every month
About Rainforest Trust
Founded in 1988, Rainforest Trust is dedicated to protecting threatened tropical forests and endangered wildlife. Through a mix of community-managed conservation projects, land purchases and local partnerships, Rainforest Trust has safeguarded over 52.2 million acres across more than 62 countries in Latin America, Africa, and Asia-Pacific.
The challenge: overcoming the limits of a legacy donation platform
Rainforest Trust encountered major difficulties with its legacy donation platform as their international donor base expanded. The biggest issue? The organization struggled to accept donations in currencies other than USD. With a growing international donor base, this friction wasn’t sustainable.
Alongside currency challenges, donors faced friction during the giving process, reducing the likelihood of completing donations or opting for recurring contributions. And without support for multiple payment methods, international supporters faced even more donation complications.
On the operational side, platform inefficiencies restricted Rainforest Trust's ability to scale its operations effectively and hampered their overall fundraising potential. Something had to change for the organization’s growth and mission success.
The solution: A single platform to easily accept international donations
A successful A/B test quickly proved Fundraise Up’s value. The Rainforest Trust team was especially surprised at how easily donors from different countries could give easily with euros, Singapore dollars, krona, or any other currency.
We were absolutely blown away. Our whole team was so amazed with all the functionality, and the look and feel is phenomenal. And it
pops right up — you don’t have to wait for another page to load when you’re ready to donate. The little reminders that follow you around the website — they work. They convert.
- A frictionless, mobile-friendly format that inspires immediate action.
- A streamlined donation workflow that increases conversions by avoiding additional page loads and redirects.
- Personalized donation reminders to encourage supporters to complete their donation, even after they’ve left the site.
- Accessibility features that make it easy for any donor to give and ensure Rainforest Trust meets accessibility standards.
- Dozens of donation methods, including ACH, Apple Pay, Google Pay, and Click-to-Pay.
- Export tools that the team with reporting and compliance.
The result: Greater impact powered by a global-friendly platform
Now it’s easier than ever for people to support Rainforest Trust’s work. The team believes the experience is so easy, even fun, that supporters are more likely to donate.
And the numbers confirm it. In the first full quarter after making the switch, Rainforest Trust saw a year-over-year increase of 50% in online giving, with a 25% increase in non-USD donations that now account for 10% of total revenue.
Meanwhile, recurring donations are growing by an average of 6% per month.
Fundraise Up goes out of their way to help us make the donor experience as efficient as possible. It’s completely seamless. By far the best customer service we’ve ever worked with.
With Fundraise Up right behind them, Rainforest Trust is empowered to try new ideas and test new features knowing they have a reliable platform to count on. With hands-on support from our dedicated team, Rainforest Trust can focus 100% of its efforts on saving the land we all cherish.
Notable numbers
in online giving year-over-year
donors giving in international currencies
growth in recurring donations every month
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