What if we told you that in just a few clicks, you could unlock features that not only increase revenue but also make the online giving experience easier and more enjoyable for your donors?
Fundraise Up’s AI-powered tools are designed to help you:
- optimize fundraising campaigns
- increase donation revenue
- grow your recurring donor base
- reduce processing fees
And that’s all while delivering a top-notch donor experience. Best of all, setup takes less than 5 minutes. Here’s how you can make it happen:
1. Smarter donation suggestions in real-time
The challenge: Asking for the right donation amount is tricky. Too high, and you might scare donors away. Too low, and you leave money on the table.
The solution: Fundraise Up’s AI takes the guesswork out of the equation. It analyzes real-time data — like device type, location, time of day, and user behavior — to suggest the perfect donation amount for each donor.
Why it works: Whether it’s a mobile user giving in the evening or someone on a desktop during the day, our AI adjusts the ask to feel personalized and natural.
The impact: Nonprofits using AI-powered suggestions see a 10–15% increase in revenue and up to 2x more donor conversions.
How to enable: Go to your campaign settings and enable this option in one click: Dashboard > Campaigns > [Your campaign name] > Settings > Suggested amounts > Use personalized suggested amounts. Learn more about suggested amounts here.
2. Smart recommendations for covering transaction fees
The challenge: Most donors are willing to cover transaction fees, but how you present the option can significantly impact whether they follow through.
The solution: Fundraise Up’s AI intelligently decides whether to pre-check the option to cover costs for each donor. By analyzing real-time signals, our AI determines the setting most likely to increase conversions and revenue.
The impact: On average, 84% of donors on our platform cover transaction fees, compared to an industry average of 50–60%.
How it helps your mission: Additional revenue from covered fees goes straight into funding your programs and services.
How to enable: Select “Adaptive cost coverage” in your campaign settings - “Transaction costs” tab. Learn more about cost coverage here.
“68% of our donors now cover transaction fees, which means we can redirect more resources to our programs.” - Erin Bialecki, Director of Development and Communications, RedRover
3. Turning one-time donors into long-term supporters
The challenge: Recurring donors are the backbone of nonprofit sustainability, but converting one-time givers into loyal supporters can be difficult.
The solution: Fundraise Up’s AI identifies the best moments to encourage recurring donations. Whether it’s before, during, or after the donation process, the system makes it easy for donors to choose monthly online giving.
The impact: Nonprofits using this feature see up to 30% of one-time donors convert to recurring donors.
How it helps your team: With recurring donors, you gain a predictable revenue stream, allowing you to plan programs and services with confidence.
How to enable: Check “Suggest a recurring plan before donation” and “Suggest a recurring plan after donation” in your campaign settings. Learn more about upselling.
“The recurring upsell has been a game-changer for us. We’ve seen a huge increase in monthly donations, and Fundraise Up makes it so easy for donors.” - Maggie McBride, Digital Marketing Manager, Community FoodBank of New Jersey
4. AI-powered donation frequency optimization
The challenge: Choosing the default donation frequency (one-time vs. monthly) is key to increasing revenue, but manually setting this for every campaign can be time-consuming and less effective.
The solution: Fundraise Up’s AI can now optimize the default donation frequency in real time. Our AI analyzes donor behavior to suggest the frequency most likely to drive conversions — monthly or one-time — ensuring donors see the option that resonates best with them.
The impact: Organizations using frequency optimization have seen revenue increase by up to 15%.
Why it matters: Giving donors the right option at the right moment makes it easier for them to commit to monthly online giving — without additional manual work for you.
How to enable: In your campaign settings, go to the new “Default Frequency” block and choose “AI-Optimized Frequency.” Learn more about Checkout frequencies here.
Why it’s worth 5 minutes of your time
These AI-powered features don’t just increase your revenue, they create an engaging experience for your donors that keeps them coming back. And with just a few clicks, you can start seeing results:
- Increased revenue from smarter donation suggestions.
- Sustainable growth through recurring donor acquisition.
- Reduced costs with strategic fee coverage.
At Fundraise Up, we designed these tools to work for you, so you can spend less time worrying about donation mechanics and more time focusing on your mission. Get a deep dive into Fundraise Up’s AI in this FREE guide.