While the spirit of Ramadan is eternal, the way donors give is changing. Your supporters — especially younger donors — are mobile-first. They often give late at night or between prayers. They expect modern conveniences — such as fast checkout and the ability to automate donations — while still cherishing in-person experiences.
Digitizing Ramadan fundraising isn't about replacing sacred traditions or moving away from human connections. It's about making it easier for your supporters to fulfill their intentions easily and efficiently.
Here are five ways to integrate digital fundraising practices into your Ramadan campaigns.
1. Build a mobile-first giving experience donors can trust
Well over 50% of nonprofit website traffic comes from mobile devices, yet many nonprofits struggle to convert those users. Why? It’s because mobile giving is often slowed down by long load times, complex forms, or a lack of relevant languages or payment options. When someone is acting on a moment of generosity or fulfilling their Zakat, friction like this can interrupt the giving moment.
A mobile-first experience prioritizes donor experience with:
- Fast-loading donation pages
- Modern payment methods like digital wallets
- Localized experiences — like using Arabic with accurate right-to-left formatting
These touches help your donors feel confident that your organization understands their needs and honors the cultural and linguistic nuances of Islamic giving.
Of course, when giving surges during Ramadan, your donation platform needs to keep pace. Technical slowdowns or outages during peak moments can mean lost donations and lost trust. Look for a platform with proven reliability — one that's been tested under high-volume conditions and can process hundreds of donations per minute without interruption.
Of course, security and integrity matter too. Strong security standards, compliant digital receipts, and clear Zakat designations all reinforce trust — the foundation of Ramadan giving.
2. Reflect your community connections in your digital spaces
Ramadan inspires giving in real-time — after prayers, during quiet moments of reflection, or when donors feel moved by a story or reminder. Those moments of inspiration should be reflected in your digital fundraising.
Engagement tools can help foster those feelings of connection online. For example, you can incorporate elements like:
- Pop-ups and banners to guide website visitors to your Ramadan Campaign Page
- Social Proof of recent donations to foster a sense of shared purpose and encourage supporters to join in
- Rich media (like videos) to connect the dots from giving to results
- Impact sliders to help donors visualize how their Zakat or Sadaqah will make a difference
These donor engagement elements work together to keep supporters on your site and anchored in the present moment — and they often inspire a more thoughtful or generous contribution.
3. Honor Zakat and Sadaqah designations with clarity
Donors aren’t just giving during Ramadan — they’re fulfilling religious obligations and acting on deeply personal intentions. That’s why clarity around designations is essential. Supporters need to confirm their gift is being treated as Zakat or Sadaqah, and that it’s distributed in a way that aligns with Islamic giving guidelines.
When it’s set up thoughtfully, digital fundraising can strengthen this trust. Clear designation options for Zakat, Sadaqah, and Zakat al-Fitr allow donors to choose the purpose that best aligns with their intention. Using transparent language and a clean, intuitive interface reinforces that your organization takes stewardship seriously.
Fee coverage plays a big role here, too, as many Muslims prefer their full Zakat to go toward its intended purpose. Giving donors the option to pay their own fees can help them feel confident that their Zakat retains its full impact and integrity, while also sending more donation revenue directly to your cause. Fundraise Up data shows that an impressive 84% of donors opt to cover their processing fees.
Finally, adding a Zakat calculator directly on your site lets your donors calculate, plan, and fulfill their giving in one trusted spot. (Fundraise Up will be launching this functionality soon. Watch our blog for updates.)
4. Support daily giving and the rhythm of the last 10 nights
The final 10 nights of Ramadan — especially Laylat al-Qadr — hold deep spiritual significance, and many of your donors want to give every single night to make sure they don't miss the blessings of this period.
When your donors have a simple way to schedule their daily giving, they can make meaningful contributions without having to worry about remembering each night. They can set their donations to automatically give across the last 10 nights, or even the full month. Allowing them to set a custom end date makes it even easier to automate gifts with confidence.
When giving fits naturally into the rhythm of Ramadan — particularly during its holiest nights — your donors can focus on their worship while still fulfilling their intentions.
5. Bridge offline and online giving — without losing the human connection
For many supporters, Ramadan giving still happens in communal spaces — at the mosque, during Taraweeh, at community events, or through in-person appeals. Creating seamless bridges between offline touchpoints and your online donation experience helps donors give in the way that feels most natural to them, without sacrificing convenience, ease, and security.
For example, QR codes connect your supporters from a physical space to your online checkout with just a quick scan. Whether printed on donation boxes, Ramadan mailers, event signage, or khutbah handouts, QR codes create a fast connection to your mobile-optimized donation flow, without any clunky typing or searching.
For donors who prefer or need to give in-person, a Virtual Terminal can help your team process phone or in-person donations quickly and securely. It supports both one-time and recurring gifts, multiple payment methods, and flexible schedules, so your donors can set up their preferred giving plan on the spot.
The goal is to make the entire giving experience feel connected — regardless of whether someone gives online or in person.
Ready to go deeper?
Register for our webinar: Get ready for Ramadan: how to build a high-performing giving experience