P2P

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Peer-to-peer (P2P) fundraising is an effective way to raise money by leveraging your supporters' networks. Supporters create personal fundraising pages, share their stories, and ask their contacts to donate. This approach turns them into active fundraisers, greatly increasing your reach and potential donors. P2P is a great way to engage your community, leverage social proof, and use personal connections to drive donations. It's especially useful for targeted campaigns and events, giving people an active way to support your cause.