As ICF’s Marketing and Development Manager, Leticia Martinez Hermosillo handles donor relations and
fundraising campaigns. However, ICF’s online giving platform had serious challenges that created confusion
among donors — and extra work for Lety.
The legacy technology was unstable, difficult to navigate, and not at all intuitive. Potential donors had to
scroll through so many fields that they often gave up.
Meanwhile, ICF was paying $25,000 per million raised in credit card fees, not to mention the contracted cost
of software licenses, for technology that didn’t meet their needs.
With our inefficient online giving platform, it was super difficult for the donor. And we were never able to
track how donors came in, where they came from. It was very bad.
Lety felt trapped with their current giving platform. None of the solutions on the market had everything she
needed. Many required IT skills that she and the partner nonprofits lacked — and ICF didn’t have the budget to
hire a software developer.