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How Fundraise Up Helped Rainforest Trust Gain More International Donors and Streamline Fundraising Operations
Download the Case Study
I don’t know what we would do without Fundraise Up. They go out of their way to help us make the donor experience as efficient as possible. It’s completely seamless. By far the best customer service I have ever worked with.
Michelle Husko
Director of Donor Services, Rainforest Trust
50%
increase in online giving revenue compared to the previous period
25%
increase in donors giving in international currencies
300+
existing donors switching to give in their home currency
The Client
Rainforest Trust purchases and protects the most threatened tropical forests, saving endangered wildlife
through partnerships and community engagement.
Industry
non-profit
non-profit
Location
Global
Global
Download full Rainforest Trust Case Study
The Challenge
Overcoming the limits
of a legacy donation platform
of a legacy donation platform
As Rainforest Trust’s Director of Donor Services, Michelle Husko continuously looks for ways to improve
Rainforest Trust’s donor experience. But Michelle kept running into limitations and friction points,
especially among Rainforest Trust’s growing international donor base.
With an expanding global audience, Michelle and her team were struggling to handle international giving and
accept currencies other than USD.
Rainforest Trust needed a better solution that could:
Improve the online
donor experience
donor experience
Accept multiple international currencies and payment methods
Encourage recurring donations
Streamline back office fundraising operations
The Solution
Michelle wasn’t actively looking for a new solution, but her entire team was impressed with Fundraise Up.
An A/B test quickly proved the value, showing that donors in different countries could easily give using their
home currency, whether Euros, Singapore Dollars, Krona, or any other currency.
We were absolutely blown away. The whole [Rainforest Trust] team was so amazed with all the functionality,
and the look and feel is phenomenal. And it pops right up — you don’t have to wait for another page to load
when you’re ready to donate. The little reminders that follow you around the website — they work. They
convert.
The Result
Easier management, better experiences, and greater impact powered by a growing international donorbase
In the first quarter after switching to Fundraise Up, Rainforest Trust saw:
50%
increase in online giving
25%
increase in non-USD donations that now accounts for
10%
of total revenue
6%
increase in recurring donors per month
With the hands-on support from the Fundraise Up team, Michelle and Rainforest Trust are saving more acres of
rainforest and protecting more animals.
It’s a dream customer service experience. Any time we have a question, they already have a solution. And
they let us know personally when they have updates that will be useful for us as a client.
Download full Rainforest Trust Case Study
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