A powerful platform that could process a large number of transactions quickly from various audiences
When Stand Up to Cancer approached Fundraise Up, they quickly realized that the scale of their live
event required a larger capacity for processing donations. So, they strategized a plan. The result was an
industry-leading innovation that allowed Fundraise Up to process 300 donations per second, with an
overflow capacity of 10,000 donations per minute, all in real time. That meant the moment donations exceeded
300 in one second, we were able to gradually stagger the processing requests without having to batch-process
payments after the fact, risking payment errors that would not be corrected.
In addition, Stand Up to Cancer was able to fully take advantage of our Virtual Terminal which allowed for
less training time and an intuitive way for telecast employees to avoid errors and process donations. Our
Virtual Terminal takes the best practices of our online donation form and turns it into an easy, optimized
way for nonprofit employees to process high volumes of in-person, over the phone, or mailed-in donations.
Fundraise Up’s solution gave Stand Up to Cancer:
A Virtual Terminal that significantly shortened the training process for telecast
employees as well as working hours during the telecast itself.
A new industry standard in donation
processing capabilities.
An easy, streamlined software that allows online donors and telecast employees
the ability to complete a gift in just 30 seconds.
No fear of losing donations due to technical
shortcomings with real-time donation processing that won’t break under pressure.
More ways to give,
including PayPal, Apple Pay, Google Pay, and Click to Pay.
The support of the Fundraise Up team was really essential to us. We would have questions, or something
came up, and they would get back to us speedy-fast so we could deal with anything quickly. There was also an
ease of flexibility in the setup that allowed us to adjust things rapidly and much closer to the event than
we ever have been able to do before.
A higher average donation amount, shorter call times, and more recurring donors
Stand Up to Cancer’s telecast was unique in that their needs required not only enterprise-grade fundraising
technology, but a software that worked with the demands of a live event. Fundraise Up’s streamlined, easy
system made it possible for the staff to process more donations, accept donations from a wider range of
digital wallets, catch more payment errors, and budget time efficiently.
Due to our real-time payment processing, we were able to keep the declined payment rate to a mere
0.97%.
Out of the transactions that declined, the various reasons were (in order of most occurrences):
Card does not support this type of purchase.
Exceeded the maximum number of
declines.
Notably, Stand Up to Cancer also found more time to dedicate to event planning by being able to shorten
their telecast staff training from
3 months to 6 weeks. Over the
course of the telecast, Stand Up to Cancer noted that call wait time — a notoriously difficult thing to
shorten — decreased to just
44 seconds on average.
In addition, they were able to generate a significant increase in their average donation amount, retain
3% of new donors as recurring,
with a whopping 94.2% of donors
covering the transaction fees.
Stand Up To Cancer was particularly impressed with the effectiveness of Fundraise Up's Elements in regards
to saved donations. Elements like Reminder and Social Proof saved
hundreds of donations that
otherwise would have gone abandoned.