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Gift Aid (UK only)

Encourage UK supporters to Gift Aid their donation (for UK organizations only).

Gift Aid is a UK tax incentive program that allows UK  to claim an extra 25% from the UK government on eligible donations made by UK taxpayers, at no additional cost to the .

Fundraise Up supports Gift Aid for UK-based organizations. You can enable it in Campaign settings.

Enabling Gift Aid

 
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If your organization is based in the UK, you can enable Gift Aid for supporters who donate from the UK.

Gift Aid does not apply to cryptocurrency donations. Supporters who pay with crypto will not see the Gift Aid screen.

To enable Gift Aid:

  1. Go to Campaigns > [Your campaign] > Settings > Gift Aid.
  2. Check the Enable Gift Aid checkbox.
    Settings page for a fundraising campaign, featuring an option to enable Gift Aid with a description explaining its purpose. A button to save changes is visible below the text box.

  3. In the text field, enter the text that supporters will see on the Gift Aid screen. You can include links.
  4. Click Save changes.

You can localize the text for each enabled language in the Localization tab.

When Gift Aid is enabled and the donation currency is GBP, supporters will be asked about the donation type (explained below) and for their mailing address, as required by Gift Aid rules.

Fundraise Up provides all necessary Gift Aid data through your CRM integration and downloadable exports. However, organizations must submit their own Gift Aid claims to HM Revenue & Customs (HMRC).

Donation type

 
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Under HMRC rules, Gift Aid can only apply to personal funds. It cannot be claimed for money collected at events, donated on behalf of a company, or received from inheritances or bequests.

When Gift Aid is enabled, a Donation type field appears during checkout. Supporters select one of three options:

  • My own money — Personal funds. The supporter proceeds to a separate Gift Aid screen.
  • On behalf of organization — Funds given on behalf of a company or group. The Gift Aid screen is skipped. Supporters must also provide the organization name.
  • Fundraising or collection — Funds collected from an event, collection box, or similar activity. The Gift Aid screen is skipped.
A smiling child plays with water from a well, promoting a donation campaign for children's mental health. The right side shows a form for entering personal details and selecting a donation type.

Dynamic Gift Aid impact

 
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The Gift Aid screen shows supporters your predefined legal text and how much Gift Aid will add to their donation — 25% of the donation amount. For example, for a 50 GBP donation: Boost your donation by £12.50 at no extra cost! This text cannot be changed.

A smiling child plays with water from a tap, promoting a donation campaign for UNICEF USA. Text highlights the impact of donations and offers a Gift Aid option to increase contributions by 25%.

Are transaction costs eligible for Gift Aid?
Yes. The supporter's entire donation, including transaction costs and Fundraise Up platform fees, is eligible for Gift Aid. Learn more →

Gift Aid in the Dashboard

 
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Gift Aid data can be found in Donations and Recurring tabs of your . Select the record and scroll to the Gift Aid section to see three fields:

  • Source of funds — The source of funds selected by the supporter (My own money, On behalf of organization, or Fundraising or collection).
  • Gift Aid — Yes, No, or Not submitted.
  • Legal text — The text the supporter agreed to (if applicable).

If a supporter gives on behalf of an organization, the organization name appears in the Personal Information block.

Click Edit next to the Gift Aid section to manually update the Gift Aid data for a donation or .

Gift Aid in integrations and exports

 
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You can map the values gift aid claimed, gift aid legal text, and source of funds to your integrated platforms. These values are also available for export. Learn more about CRM integrations and exports.

The gift_aid field is available in our API for donations and recurring plans, with claimed and legal_text subfields. The source_of_funds field is also available in donation and recurring plan responses. Learn more about Fundraise Up API →