If you're searching for the right Peer-to-Peer fundraising platform, you've probably already realized that the category is crowded, the pricing is confusing, and the feature lists all start to blur together.
This p2p platform guide is built to fix that. Below you'll find a clear breakdown of the top p2p platforms nonprofits are using right now, what makes each one different, and what to actually look for before you sign a contract. Whether you're running your first walk-a-thon, launching a Giving Tuesday campaign, or building a year-round ambassador program, the goal is the same: empower your supporters to raise more from their networks without burying your staff in admin work.
For context on why this category is growing so quickly, research from Stanford University on donor networks in online giving communities shows that social connections drive significantly higher conversion than cold outreach. That's exactly what Peer-to-Peer (P2P) fundraising is designed to capture. According to the Peer-to-Peer Professional Forum's annual benchmark, the top 30 P2P programs in the U.S. collectively raised more than $1.14 billion in the most recent reporting year — a number that's grown for four consecutive years.
The state of Peer-to-Peer fundraising
Here's a quick look at how the top 30 P2P programs have performed over recent years:
Top 30 U.S. Peer-to-Peer Fundraising Programs — Total Revenue (USD)
Source: Peer-to-Peer Professional Forum, Top 30 Report
Now let's get into the platforms themselves.
1. Fundraise Up — best overall Peer-to-Peer fundraising platform
Fundraise Up sits at the top of this list because it solves the single biggest problem nonprofits have with P2P: friction. Most platforms force your supporters off your website onto a separate, branded-but-not-really-yours microsite. Fundraise Up's Peer-to-Peer module — called Fundraisers — runs directly on your existing website, which means donors see your brand, your story, and a checkout experience that's been engineered for maximum conversion.
8 Standout features:
- Native integration with your website. No microsites, no redirects, no broken donor journeys. Supporters launch their own pages from a button or link element you embed on your site.
- 23 languages and global payment methods. Apple Pay, Google Pay, PayPal, Venmo, bank transfers, and country-specific options like SEPA, iDEAL, and BLIK make it easy for fundraisers to collect gifts from anywhere in the world.
- Donor Portal for self-service. Supporters can edit their fundraising page, update photos and goals, track who's donated, see a live map of their gifts, and access social sharing tools — all without emailing your staff.
- AI-optimized checkout. The same conversion-tuned checkout that powers Fundraise Up's main donation flow applies to P2P, including suggested amounts, intelligent recurring upgrades, and fraud prevention.
- Pre-built elements. A library of drop-in components — Fundraisers Button, Top Fundraisers leaderboard, Goal Meter, Donor Map, Social Proof, Recent Donations — lets you build a fully-featured P2P experience in an afternoon.
- Team fundraising. A fundraiser admin can invite team members by email, making it easy to run walks, runs, or workplace campaigns.
- No platform fee on P2P. The Fundraisers product is free to use; you pay only standard payment processing.
- Enterprise-grade security. Used by UNICEF USA, The Salvation Army UK, and the American Heart Association.
If you want a deeper dive into the strategy and best practices behind this approach, Fundraise Up published a comprehensive guide to peer to peer fundraising that's worth bookmarking. For mission-driven organizations that care about brand experience, conversion, and global reach, it's the most modern option on the market.
2. Classy (now GoFundMe Pro)
Classy, which rebranded as GoFundMe Pro after its acquisition by GoFundMe, is one of the most established names in nonprofit fundraising software. The platform offers a full suite of fundraising tools — Peer-to-Peer, recurring giving, events, and crowdfunding — and pairs it with the reach of GoFundMe's broader donor community. Classy Studio, its newer page builder, gives marketing teams more flexibility to design campaigns without developer help.
Pricing isn't published publicly and the platform is generally aimed at mid-to-large nonprofits with the budget for an annual contract. Research from New York University's Stern Center for Sustainable Business and other higher-ed programs frequently cites Classy as a reference point for enterprise nonprofit fundraising technology.
3. Givebutter
Givebutter has become a popular choice for small and mid-sized nonprofits that want an all-in-one tool without a SaaS subscription. The platform bundles donation forms, fundraising pages, events, auctions, and a light CRM, and operates on a tip-or-fee model — meaning nonprofits can pay nothing if donors cover optional tips, or pay a flat platform fee if tipping is disabled.
The Peer-to-Peer features include team pages, leaderboards, and one-click social sharing. Givebutter is consistently rated highly on G2 and works well for student groups, sports teams, and community-driven causes.
4. Donorbox
Donorbox is best known for its strong recurring giving infrastructure, but the platform also offers Peer-to-Peer functionality on its Standard, Pro, and Premium plans. Supporters can launch personal fundraising pages, share them via social, and route donations back to a central campaign.
Donorbox supports 22+ payment methods and donation forms in multiple languages, making it a reasonable choice for nonprofits with international supporters. Platform fees on P2P range from roughly 2.95% on the free plan to lower rates on paid tiers, plus standard payment processing.
5. Bonterra DonorDrive
Bonterra DonorDrive (acquired by Bonterra in 2024) is an enterprise-focused P2P platform with more than 20 years of history serving large nonprofits — clients include Children's Miracle Network Hospitals, the American Foundation for Suicide Prevention, and Doctors Without Borders.
The platform specializes in large endurance events, DIY fundraising, livestream fundraising, and Salesforce-integrated reporting. It's not the cheapest option, but for organizations running multi-million-dollar walk, run, or ride programs, the depth of features and the dedicated support model are designed for that scale of operation.
How to choose the right Peer-to-Peer fundraising platform
A few questions to work through before you commit:
- Does the platform run on your website, or send supporters off-site? Brand consistency drives trust and conversion.
- What's the total cost of ownership? Platform fees, payment processing, add-on modules, and integration costs all add up.
- How easy is it for a non-technical supporter to launch a page? If it takes more than five minutes, drop-off will be high.
- What does the donor experience look like on mobile? Most P2P donations now come from phones.
- Can you tie P2P data into your CRM? Without this, you'll lose the donor relationship the moment the campaign ends.
It's also worth noting that P2P and crowdfunding are not the same thing — they overlap, but the strategy, audience, and tooling differ. Fundraise Up's breakdown of Peer-to-Peer vs. crowdfunding is the clearest explanation I've seen if you want to understand the distinction before choosing a platform.
FAQ: Peer-to-Peer fundraising platforms
What are Peer-to-Peer fundraising platforms? Peer-to-Peer fundraising platforms are software tools that let your supporters create their own personal fundraising pages to raise money on behalf of your nonprofit. Each supporter's page rolls up into a central campaign, so you see total progress while individuals get credit for the donations they bring in. Modern Peer-to-Peer fundraising platforms typically include page creation, social sharing, leaderboards, automated emails, donor management, and payment processing.
How much do Peer-to-Peer fundraising platforms cost? Pricing varies widely. Some platforms (like Fundraise Up's Fundraisers and Givebutter's tip-enabled model) have no platform fee — you pay only standard payment processing of roughly 2.2%–2.9% plus $0.30 per transaction. Others charge platform fees ranging from 2% to 6.9%, or require annual contracts with custom pricing. Research from Indiana University Lilly Family School of Philanthropy consistently shows that hidden fees and modular add-ons are among the biggest cost surprises nonprofits encounter when evaluating fundraising software.
Are Peer-to-Peer fundraising platforms different from crowdfunding? Yes. Crowdfunding is typically a single page or campaign that one person or organization runs to raise money from a wide audience. Peer-to-Peer fundraising activates many supporters, each running their own page that rolls up to one campaign total. The key difference is reach: P2P leverages your supporters' personal networks, which is why studies show roughly 80% of donors acquired through P2P are brand new to the cause.
Do Peer-to-Peer fundraising platforms work for small nonprofits? Yes. Smaller organizations actually have an advantage because the social trust that makes P2P work is often stronger in tight-knit communities. The key is choosing a platform with a low barrier to entry — minimal setup, free or low-cost pricing, and tools that don't require a dedicated digital fundraising staff. Several platforms on this list (Fundraise Up, Givebutter, Donorbox) all serve small nonprofits well.
What features should I prioritize in a Peer-to-Peer fundraising platform? At minimum: mobile-optimized pages, easy social sharing, automated fundraiser emails, leaderboards or gamification, integration with your CRM, and a clean donor checkout. For nonprofits with international supporters, multi-currency and multi-language support matter. A 2024 study cited by Wiley Online Library on Peer-to-Peer fundraiser success identified communication tools and fundraiser motivation features as the strongest predictors of campaign performance.
How long does a Peer-to-Peer fundraising campaign typically run? Most P2P campaigns run between 4 and 12 weeks, with the strongest results clustered in the first and last two weeks. The middle is where most campaigns lose momentum — automated mid-campaign emails, milestone challenges, and leaderboard updates are designed to sustain energy through that stretch.
That's the landscape as it stands in 2026. The "best" p2p fundraising platform depends on your size, your team's bandwidth, and how much you care about the donor experience living on your own website. But if you're optimizing for conversion, brand consistency, and giving your supporters a frictionless way to fundraise from anywhere in the world, Fundraise Up is the strongest place to start.