Everything your donors want to support — in one giving experience
Donors shouldn’t have to choose just one cause to support. Gift Cart brings it all into a single checkout. More choices. More giving. Less friction.
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The e-commerce experience nonprofits have been missing
Four steps. One checkout. Higher giving.
Donors browse your programs, add what matters to them, and give once. Built on the checkout that delivers 3× higher conversion for thousands of nonprofits – so every catalog performs from day one.
1. Browse the catalog
Donors explore a modern, searchable catalog embedded on your website. Each item shows a photo, description, and suggested amounts.
2. Choose and customize
Each gift page lets supporters adjust amount, frequency, and dedication. Smart upsell suggestions encourage donors to add one more program – without feeling transactional.
3. Fill the cart
All selected gifts are consolidated in one place. Donors review their choices, see the total impact, and discover related programs through contextual suggestions.
4. One Checkout. Done.
Everything completes with a single payment – powered by Fundraise Up’s conversion-optimized checkout with Apple Pay, Google Pay, and modern payment methods.
Ready to increase your donation volume?
See why more than 3,000 nonprofits use Fundraise Up to personalize the donor experience and maximize revenue.
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Built for the organizations that need it most
Faith-based organizations
Ramadan giving · Zakat compliance · Qurbani campaigns · Ministry designations · Holiday wish books
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Humanitarian and relief
Relief kids · Multi-program giving · Multi-program giving · Symbolic gifts · Emergency appeals · Year-round catalogs
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Animal welfare
Symbolic adoptions · Sponsor-an-animal programs · Wildlife conservation · Emergency rescue funds
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Food banks & hunger relief organizations
Meal sponsorships · Food drive campaigns · Holiday meal programs · Pantry supply kits · Community feeding initiatives
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International Justice Mission UK achieved a stunning 88% recurring donor retention rate, creating a stronger foundation to fuel their work
UNICEF USA saw their annual revenue skyrocket to $3M thanks to Fundraise Up’s recurring Upsell feature
Greater Good Charities didn’t just grow. They doubled their monthly giving revenue with Fundraise Up
How the Salvation Army UK converts 49% of donors using AI
Raising $7M with the Canadian Red Cross in a historic holiday campaign
International Justice Mission UK achieved a stunning 88% recurring donor retention rate, creating a stronger foundation to fuel their work
UNICEF USA saw their annual revenue skyrocket to $3M thanks to Fundraise Up’s recurring Upsell feature
Why organizations raise more with Gift Cart
Higher gift sizes from the same traffic
Donors who came for one cause leave supporting three – because adding more is effortless. It’s built on Fundraise Up's highest-converting checkout, so nothing is left on the table.
A donor experience that reflects your mission
Donors don't think in forms. They think in causes. Gift Cart gives them a catalog that feels natural – browse, choose, give. The experience lives on your website, within your brand, on any device.
Launch in hours, not weeks
Build, update, and publish branded catalogs directly from the Dashboard. No IT tickets, no code, no agencies.
No custom builds. No duct tape. No more workarounds
Gift Cart replaces the fragile systems that break when they matter most. Native, integrated, built from Fundraise Up's checkout backward.
FAQ
Giving Cart is designed for donation designations and symbolic giving – not physical inventory or merchandise sales. It handles restricted funds, tribute gifts, and program designations that commercial e-commerce platforms can’t. Physical product capabilities are being explored for a future release.
The initial release supports designations, the building blocks of nonprofit giving. Each designation can include a photo, description, suggested donation amounts, and frequency options. This covers symbolic gifts, relief kits, sponsorships, program funding, and seasonal campaign items.
Most organizations launch their first catalog in hours, not weeks. Catalogs are built and managed directly in the Fundraise Up dashboard – no developers, no agencies, no code. Add designations, upload images, set amounts, and publish.
Yes. Every designation in the cart maps automatically to your CRM and finance systems through Fundraise Up’s existing integrations, including Salesforce, HubSpot, DonorPerfect, Bonterra EveryAction, and Neon CRM. Finance gets clean, reconciliation-ready data from day one.
Yes. Donors can choose one-time or recurring frequency for individual items in their cart. A supporter could make a one-time gift to disaster relief and a monthly commitment to education all in the same checkout.
The catalog embeds directly on your site, just like other Fundraise Up elements. It sits within your existing pages, matches your brand, and donors never leave your domain. No redirects, no external platforms, no broken navigation.
No. Fundraising and marketing teams manage everything through the Fundraise Up dashboard. Adding items, updating descriptions, adjusting amounts, and launching seasonal campaigns all happen without IT involvement.
Giving Cart is included as part of the Fundraise Up platform. There’s no extra subscription or separate integration required. Request a demo to get started.
Yes. Giving Cart supports both a quick-donate flow for immediate single gifts and an add-to-cart flow for donors who want to support multiple programs. Donors choose the path that fits their intent.
Give your donors the experience they deserve
Learn how Gift Cart fits your organization’s campaigns and programs.
Request a demo