The future donor experience is here
AI is reshaping the ways donors give. Fundraise Up uses AI to create better donor experiences that drive more impact.
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4.8/5
AI has changed fundraising
We're continuing to help nonprofits use AI across new ways to donate, engage donors, and understand your data.
Fundraise Up first applied AI to one of the most important moments in fundraising: the moment someone decides to donate.
By personalizing the ask and removing friction from checkout, we proved that better donor experiences lead to better fundraising results.
Now, we are bringing that same intelligence to more of the donor journey, helping people discover causes, start fundraisers, create compelling appeals, and support missions wherever giving happens.
AI will continue to change. Our goal will not:
Make it easier for every person who wants to help to take action.
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AI for every fundraising moment
Launch giving experiences that were not possible before AI. Bring intelligence to every fundraising moment, improve performance today, and unlock new ways to raise more.
Agentic Giving
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AI Donor Experience
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Fundraise Up MCP
Use leading AI assistants to create campaigns, manage donors, and access fundraising insights.
AI Fundraiser
Coming to all Fundraise Up users soon. AI Fundraiser answers questions in real time on your website, and guides donors into an online donation experience.
Agentic Giving: the future of donor experience
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The shift is from navigation to delegation
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FAQ
Fundraise Up uses several types of AI across the fundraising experience. Machine learning helps personalize and optimize donor journeys, while generative AI can help fundraisers create content and complete tasks. We're also building technology for emerging AI-assisted and Agentic Giving experiences.
Everything serves the same purpose: making fundraising easier and helping more donor intent turn into support for your mission.
Fundraise Up's models can use contextual signals such as device, location, behavior, timing, and historical giving patterns to make decisions during the donor journey. This can include selecting suggested donation amounts and determining recurring giving opportunities.
Fundraise Up uses AI to optimize for the full value of the donor relationship, not just donation conversion. Models can influence how much donors give, whether they give once or regularly, when they see an upsell, and how their support grows over time.
Agentic Giving is giving that starts outside your website, in AI assistants and answer engines, and completes through your own official Fundraise Up donation route. The donor chooses the organization and confirms the gift. Fundraise Up publishes the information assistants need to find you and route donors to your checkout. |
Model Context Protocol, or MCP, is a standard that allows AI assistants to securely connect with other software and take supported actions. For nonprofits, that creates the possibility of working with fundraising technology through an AI assistant.
Fundraise Up MCP lets you connect AI assistants like ChatGPT or Claude directly to Fundraise Up. Once connected, you can ask questions about donations, recurring plans, campaigns, designations, and fundraising totals in plain language without exporting data or querying an API. Access is read-only and respects each user’s existing Fundraise Up permissions.
AI assistants rely on structured, accessible information to understand organizations and their fundraising opportunities. Fundraise Up provides technology that makes nonprofit information and giving experiences easier for AI agents to discover, interpret, and act on.
Fundraise Up develops its fundraising models with privacy and security in mind. Our AI uses numerous non-personally identifiable signals to optimize donor experiences, rather than relying on personally identifiable donor information to make recommendations.
No. The AI inside your donation experience works behind the scenes, with no models to build and no data team to hire. The newer surfaces need a setting rather than a project: an administrator turns on Fundraise Up MCP in Settings, and AI Fundraiser works from a knowledge base we help you build. |
That's not what we're building for.
The most valuable work nonprofit teams do, such as understanding communities, building relationships, telling meaningful stories, and deciding where to focus, remains human.
We see AI as a way to remove work around that work: optimizing donation experiences, helping supporters start campaigns, analyzing information, and handling repetitive tasks so nonprofit teams can spend more time moving their mission forward.
Different jobs. The AI in your donation experience optimizes what happens once a donor has reached you: the ask amount, the recurring prompt, the friction in checkout. Agentic Giving works before that, on how AI assistants find you and route a donor to your official giving page. One improves the checkout. The other protects the path to it. A gift that starts in an assistant then picks up the same optimized checkout, receipt, and donor record as any other.
Get started
Tell us about your organization and your fundraising needs. We’ll follow up with recommended setup and next steps.
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