Agentic Giving

Get ready for how donors give now

AI is already recommending nonprofits to donors. Agentic Giving helps you get discovered, get the story right, and get every gift routed back to your own checkout through the Agent Donation Gateway.

Trusted by the world’s top nonprofits
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Sandra Schmirler Foundation
Smile Train
Women for Woman International
Rainforest Trust Logo
Sandra Schmirler Foundation
Smile Train
Women for Woman International

A recommendation isn’t a donation yet

Help AI assistants understand your current campaigns and move a donor from intent to action.

Donors ask AI before they ask you

More donor research now starts with a question to an AI answer engine instead of a visit to your site. If that answer engine can’t find or read your organization clearly, you’re invisible at the exact moment someone was ready to look.

AI needs the real story to earn trust

An answer engine speaks for you before a donor ever reaches your page. If it’s working from an outdated or third-party source, a donor may hear the wrong version of who you are, right when they’re deciding whether to trust you with a gift.

Willing donors still need a checkout

Even when a donor is ready to give, that intent has to land somewhere official. Without a clear, accurate donation route, the gift can stall, or get picked up by a channel that isn’t yours. The Agent Donation Gateway is that route.

Agent Donation Gateway

Turn AI recommendations into completed gifts

The Gateway connects what an AI agent tells a donor to the checkout you already run, so every gift still lands in your system of record.

Agents read your MD file

Fundraise Up creates and maintains your MD file, hosted on your own site. It lists your organization details, campaign descriptions, and a clear authorization statement, so any agent reading it knows Fundraise Up is your official donation route.
An AI assistant reading a campaign markdown file

Agents build a checkout link

Once an agent matches a donor’s intent to one of your campaigns, it builds a checkout link most donors follow to give directly. In some cases, with payment already set up, the agent can complete the gift itself, without the donor leaving the assistant.
An AI assistant building a checkout link

Your checkout completes the gift

Whether the donor finishes on your donation page or the agent completes it on their behalf, the gift runs through your existing checkout, with receipts, consent, and CRM sync handled exactly as they are today.
A donor completing a gift in Fundraise Up checkout

The donor relationship stays yours

However the gift gets completed, it runs through your account, not a third party’s. You keep the data, the receipts, and the relationship that comes with every gift.

Your data, not a middleman’s

Every gift processed through the Gateway lands in your own Fundraise Up account. There’s no marketplace holding the donor relationship between you and the gift, and no separate system to reconcile.
Donor data going straight to your organization

Recurring giving keeps working

A monthly gift that starts inside an AI assistant is still a Fundraise Up recurring plan. The donor confirms the amount, frequency, and cancellation terms before it’s charged, then manages the gift in your donor portal exactly as they do today — and it shows up in your recurring revenue like any other.

Consent and receipts stay compliant

Every gift, however it starts, gets the same receipt, the same consent handling, and the same CRM sync your donors and your compliance team already expect.

Free report

See your Agentic Giving report

Get a clear picture of how AI answer engines currently find and describe your organization, and what to fix first.
Get your report
Agentic Giving report

FAQ

Does the Agent Donation Gateway change our current checkout?

No. Nothing about your existing donation page or checkout flow changes. The Gateway gives AI agents a way to route donors to the checkout you already have, so the donor experience you’ve built stays exactly the same.

Is the Agent Donation Gateway live today, or is it still being built?

It's being built and rolling out in stages, so some pieces are further along than others and specific capabilities and timing will vary. What isn't waiting is donor behavior: AI assistants already recommend nonprofits, and some already complete gifts from whatever they can read on your website. Agent-ready features roll out inside your existing Fundraise Up account, so if you're already on the platform, your success manager can show you what to put in place now — or sign up for early access to hear first as each piece ships.

Can an AI agent complete a donation without our involvement?

Yes, in the sense that nobody on your team has to be in the loop at the moment of the gift. What can't happen is a gift completing outside your control: the agent works from the campaigns, gift purposes, and terms you publish, and the donor confirms the recipient, amount, and frequency before anything is charged. The transaction then runs through your own checkout into your own Fundraise Up account, with the same receipt, consent record, source attribution, and CRM sync as a gift made on your website — and no marketplace in between.

Get started

Tell us about your organization and your fundraising needs. We’ll follow up with recommended setup and next steps.

Request a demo