The way donors give is changing
Donors use AI to discover causes they care about and take action. Fundraise Up makes it possible for them to discover your organization and donate.
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The future donor experience is here
Giving used to start with a search. Now it starts with a conversation where donors use AI to discover causes they care about and donate.
Donors are connecting with nonprofits through AI
Nonprofit web traffic is down 35%. Donors aren't disappearing. They're asking questions in AI. Agentic Giving helps donors move from intent to impact.
Be discovered
AI assistants are becoming another place donors discover causes and organizations. Make sure your nonprofit can be found when someone asks how they can help.
Be understood
AI may be the first place a prospective donor encounters your organization. Make sure it can understand who you are, what you do, and how a gift can help, using information you control.
Be ready
Discovery is only the beginning. As AI assistants become capable of taking action for people, the ability to donate can happen through an AI assistant.
Turn AI recommendations into completed gifts
The donor experience is expanding with AI assistants.
Make the donation
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A new channel for generosity
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The future of giving
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The donor relationship stays yours
However the gift gets completed, it runs through your account, not a third party’s. You keep the data, the receipts, and the relationship that comes with every gift.
A single donor record
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Recurring giving keeps working
A monthly gift that starts inside an AI assistant is still a Fundraise Up recurring plan. The donor confirms the amount, frequency, and cancellation terms before it’s charged, then manages the gift in your donor portal exactly as they do today — and it shows up in your recurring revenue like any other.
Consent and receipts stay compliant
Every gift, however it starts, gets the same receipt, the same consent handling, and the same CRM sync your donors and your compliance team already expect.
free assessment
Take the AI Visibility Assessment
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FAQ
No. Nothing about your existing donation page or checkout flow changes. Agentic Giving gives AI agents a way to route donors to the checkout you already have, so the donor experience you’ve built stays exactly the same.
It is rolling out in stages, so specific capabilities and timing vary. Donor behavior is not waiting: AI assistants already recommend nonprofits to donors. Agent-ready features arrive inside your existing Fundraise Up account, so if you are already on the platform your success manager can show you what to put in place now. You can also sign up for early access to hear as each piece ships.
Nobody on your team needs to be in the loop at the moment of the gift, and a gift still cannot complete outside your control. The agent works only from the campaigns, gift purposes, and terms you publish, and the donor confirms the recipient, amount, and frequency before anything is charged. The transaction runs through your own checkout into your own Fundraise Up account, with the same receipt, consent record, source attribution, and CRM sync as a gift made on your website.
Yes. Agentic Giving is included in your current pricing. Gifts that arrive this way carry the same percentage rate as any other online donation, with no additional fees.
Your Agentic Giving Profile includes up to 25 campaigns, selected automatically as your busiest live campaigns over the last 30 days. A campaign qualifies if it is live and has a Campaign Page or Checkout Modal enabled. There is no per-campaign toggle, so if a new appeal matters more than its donation history suggests, talk to your success manager about how it will surface. |
Both, depending on the donor. If their payment method is already set up through Stripe Link, they can confirm and complete the gift inside the conversation. If not, the assistant does the work up front and hands them to a prefilled Fundraise Up donation page to review and submit. Either way the gift runs through your checkout and into your Fundraise Up account.
Yes, and no nonprofit can control that. An assistant answers from your public content and its own platform, and we will not pretend otherwise. What Fundraise Up does not do is rank nonprofits or decide which cause is best. We are not a marketplace. Our job is to make sure that when a donor chooses you, the gift arrives through your official route with your donor data intact.
The full donor record, the same as a gift made on your website. Name, contact details, gift purpose, source attribution, and marketing consent. Avoiding a payment-notification-only outcome is the reason gifts route through Fundraise Up rather than a third party.
An Organization Administrator enables it in Settings, under Agentic giving. You preview exactly what will be shared, read the terms, and confirm before anything is published. The same person can turn it off at any time, and Fundraise Up stops sharing your data. An assistant that already read your profile may work from a cached copy for a short period after.
Get started
Tell us about your organization and your fundraising needs. We’ll follow up with recommended setup and next steps.
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