Agentic Giving
Donors are starting to ask AI assistants which nonprofits to support. Enter your website below to see exactly how AI sees your organization today, free, in about two minutes.
We’re building what nonprofits need to stay visible and accurate as AI becomes part of the donor journey. Get updates as we release them.
Agentic giving is when an AI assistant acts on a donor’s behalf: researching causes, comparing nonprofits, and sometimes completing the gift, often without a single website visit.
Instead of searching themselves, a donor asks an AI assistant which nonprofits are doing real work in a cause area they are interested in supporting.
The assistant weighs the options across causes and recommends specific organizations and campaigns directly, in seconds, that match what the donor is looking for.
Some assistants don’t stop at a recommendation. They can finish the donation on the donor’s behalf, choosing the amount, the frequency, and the organization, based entirely on what they find published on your website.
The shift toward agentic giving has already started, and it’s moving faster than most nonprofits expect. Preparing early is far easier than catching up once it becomes the norm.
Organic search traffic to nonprofit websites is down an estimated 35% year over year, as AI assistants increasingly answer donor questions directly, before anyone ever clicks through to a nonprofit’s own site to look for themselves.
As traditional search traffic falls, AI-referred traffic to nonprofit websites is climbing fast: a recent study by Blue State shows AI traffic is growing roughly 1,000% year over year. It's still a small share of total visits today, but it's the fastest-growing channel nonprofits have.
The same field study found when AI-referred donors give, their average gift is $250, higher than the $210 average across all other traffic sources, and right in line with donors from organic search.
"Your website is no longer simply a brochure. It's source material."
Tobes Kelly, SVP of Marketing:quality(75))
ARTICLE
Is your nonprofit ready to build donor experiences in AI? Explore this overview on how AI assistance discover nonprofits, verify campaigns, and complete a gift on a donor's behalf.
Winning AI-referred donors comes down to two things: knowing exactly where your nonprofit stands today, and fixing what’s holding it back before donors start asking.
We test the real donor questions your programs should win across AI assistants, then show whether your nonprofit is found and recommended, and which organizations show up in your place instead.
Your free report comes with specific, prioritized fixes for your own website, so you know exactly what to change and why it matters, with no separate audit, consultant, or technical review ever required from your team.
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Search traffic to nonprofit sites keeps shifting toward AI assistants, and if those assistants can't find or accurately understand your organization, they'll recommend another organization instead.
No. The donor experience you've already built doesn't need to change. What matters is whether AI systems can accurately read and represent your organization's website.
Whether you’re exploring Fundraise Up for the very first time or already running on our platform today, here’s exactly where your team should go next.
Fundraise Up helps nonprofits raise more with a modern, high-converting donation experience, no subscriptions, no long-term contracts. Talk to our team about getting your organization agent-ready from day one on the platform.
Agent-ready features will be rolling out inside your existing account soon. Reach out to your success manager or our support team to see how you can start preparing today.
Talk to our digital fundraising experts about how Fundraise Up can elevate your organization’s donor revenue.
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