AI Fundraising Agent

Meet Gloria: AI that guides donor giving

Gloria is an AI Fundraising Agent that answers questions in real time on your website, and guides donors into an online donation experience.

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Trusted by the world’s top nonprofits

4.8/5

See how Gloria turns a question into a gift

A donor asks about your work, Gloria answers in your organization’s voice, and the gift is confirmed — without anyone leaving the page they landed on.

Ask. Answer. Donate.

Gloria is a video AI agent that answers your donor’s questions in real time on your website and guides them into a prefilled checkout.

Answer every question

When a visitor has a question before giving, they want clarity right away. No extra search, click, or wait time. Gloria has the answers.

Engage at any hour

Gloria knows your programs the way your best fundraiser does, and she’s on the clock all day and night to keep donors engaged.

Convert more donors

The moment a donor is ready to give, Gloria opens a pre-filled donation form to help complete the donation.

The AI Fundraiser Experience

Turn donor interest into impact

Gloria removes the gap between deciding and giving, so the conversation ends in a completed donation instead of a visitor who meant to come back later.

Real-time video answers

A real answer, on camera, right when they ask. Gloria responds to donor questions in video. The moment a visitor asks, she answers on the spot.

Pre-filled checkout

When a donor states an amount and a campaign, Gloria opens a checkout already filled out. No rereading a campaign page, no re-explaining what they just said, no second screen to lose them on.

Organization-specific knowledge

Gloria draws only from your organization’s own knowledge base, so every answer reflects your real campaigns and programs.

FAQ

Does a visitor need a camera or microphone to talk to Gloria?

No. Visitors interact with Gloria through video and text on the page; nothing is required from their side beyond a browser.

What can Gloria actually answer?

Anything covered in the knowledge base your organization provides, things like program details, campaign specifics, and common donor questions. Gloria doesn’t answer outside that scope.

Does Gloria complete the donation itself?

No. Gloria opens your existing Fundraise Up checkout, prefilled with the gift amount and campaign the visitor described. The donor completes the transaction the same way they would on your site today.

What if a visitor isn’t ready to give?

Gloria can offer to collect their email so your team can follow up. That’s the extent of it today; there’s no automated re-engagement yet, so any follow-up is handled manually by your organization.

Is this a chatbot?

Not in the scripted, menu-driven sense. Gloria responds conversationally, in video, and is grounded in your own content rather than general web knowledge.

Does Gloria replace our donation page?

No. Nothing about your existing donation page or checkout flow changes. Gloria gives visitors a way to route back to the checkout you already have, so the donor experience you’ve built stays exactly the same.

What does our team need to do to set up Gloria?

Tell us about your organization and your current campaigns. We’ll help you build out Gloria’s knowledge base and get it live on your site.

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