Giving Season, Decoded
Five years of giving data across more than 500 U.S. nonprofits reveals that year-end is not one big fundraising moment, but a sequence of distinct donor-intent moments. We’ll unpack when donors give, which channels drive the most impact, and the donor experience levers that can increase impact.
October 28, 2026 at 1:00 PM ET·60 minutes
Presented by
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Bryan Funk
Director, Content & Community, Fundraise Up
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Yana Gutierrez
Head of Customer Success, Stripe
Presented by
Bryan Funk
Director, Content & Community, Fundraise Up
Yana Gutierrez
Head of Customer Success, Stripe
Key Insights
- Timing is everything: Which calendar days actually drive the most revenue — and why the six days after Giving Tuesday quietly outperform the campaign everyone plans around.
- Two Donor Bases, One Balancing Act: How to split strategy between acquiring new donors and retaining the ones you have, plus what the data says about exactly how many times a donor should be expected to give in a season.
- Where the traffic, and AI, is headed: The channels driving the most Giving Season impact, and what the early rise of Agentic Giving means for how donors are finding (and being routed to) your organization.
- Friction points that cost you the gift: The donor-experience levers — payment options, checkout, mobile — that separate orgs who convert at the moment of intent from orgs who lose the donor at the last step.
Join this session and walk away with actionable strategies you can start implementing right away.
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