Multi-channel donations

Meet donors wherever they’re ready to give

Donors give everywhere—online, at events, through friends, or over the phone. Fundraise Up captures each moment and connects every gift to one journey that converts, grows, retains, and stewards.

Donations arriving from online, in-person and phone channels
Donations arriving from online, in-person and phone channels
Rainforest Trust Logo
Sandra Schmirler Foundation
Smile Train
Women for Woman International
Rainforest Trust Logo
Sandra Schmirler Foundation
Smile Train
Women for Woman International

The donor experience is multi-channel

The donors who give across channels are your most valuable.

Donor giving across online and offline channels

Multichannel donors — those who give both online and offline — are worth 3× more than single-channel donors and have 2× higher first-year retention.

Donors don’t think in channels. They act when the moment feels right: after hearing a story, attending an event, getting a call, seeing a friend’s fundraiser, or visiting your website.

The opportunity gets lost when your technology only gives them one way to respond or when every new giving channel creates another disconnected tool.

Where giving opportunities get lost

Don't miss the chance to convert more donors.

The giving moment slips away

When inspiration strikes — at an event, in conversation, or in the community — every extra step to donate creates another chance to lose the gift.
Donor inspired at an event with no way to give

More channels, more systems

Website donations in one platform. Peer-to-peer in another. Event gifts in a spreadsheet. Phone donations somewhere else. Your reach grows, but so does reconciliation, reporting, and manual work.
Donations scattered across disconnected systems

You get the gift, not the relationship

When donor history is fragmented across channels, it’s harder to know who to thank, re-engage, convert to recurring, and steward for long-term value.
Fragmented donor history across channels

Open more ways to give. Keep every gift connected.

Donors give on your website, at events, through friends, or with your team. Fundraise Up connects every giving moment, so you can see the full relationship, grow support, and steward donors with context.

Every giving moment connected in one donor profile

One event. Multiple ways to give. A record-breaking result

Pinky Swear Foundation needed to modernize its annual Radiothon giving channels. With Fundraise Up Checkout, Elements, Virtual Terminal, and its HubSpot integration, the team could process gifts quickly while keeping fundraising and donor data connected.

Ryan Ruud

Founder & CEO of Lake One

$423K+

raised during Radiothon

40%

of event revenue processed through Virtual Terminal

Pinky Swear Foundation Radiothon supporters
$423K+

raised during Radiothon

40%

of event revenue processed through Virtual Terminal

$237

average event donation

Be there whenever donors are ready to give

Meet supporters wherever generosity happens — online, in person, through their communities, and increasingly through AI.

Online giving experiences on a nonprofit website

Turn every online interaction into a giving opportunity

Make it easy for donors to give wherever they engage with your organization — from your website to standalone campaign pages. Fundraise Up gives you flexible, high-converting experiences designed to turn more interest into donations.

  • Checkout — convert more donors with a high-performing donation experience.

  • Campaign Pages — launch standalone fundraising pages for campaigns and appeals.

  • Elements — add giving experiences throughout your website.

  • Gift Cart — let donors support multiple causes in a single gift.

In-person and assisted giving

Capture generosity in the moment — at events, face to face, or when a donor reaches out directly.
Learn more
In-person donation with Tap to Donate

Peer-to-peer

Turn supporters into fundraisers and extend your reach through the people who already care about your mission. Give fundraisers everything they need to create campaigns, rally their networks, and raise on your behalf with AI Coach.

Learn more

Agentic Giving

Prepare for a new giving channel where AI helps donors discover your cause, understand your mission, and take action.

Learn more

From first giving moment to long-term relationship

Fundraise across more channels without treating every channel as a separate donor journey.

Reach

Give people a way to support you wherever they encounter your mission — on your website, through a friend, at an event, over the phone, or out in the community.

Reach stage of the donor journey
30%

average donation conversion rate

30%

higher gift size

80%

recurring plans retained after one year

More channels shouldn’t mean more complexity

Traditionally, every new fundraising channel means another vendor, another workflow, and another source of donor data.

One platform for every fundraising channel

Fundraise Up brings more of the donor journey into the same fundraising platform

Let your team expand where you raise, without rebuilding your operations around every new channel.

  • One campaign structure across giving experiences

  • Shared donor and donation data

  • Channel and source attribution

  • Reporting across giving activity

  • CRM syncing and integrations

  • Roles and permissions for staff and volunteers

FAQ

What is multi-channel fundraising?

Multi-channel fundraising means giving supporters multiple ways to donate instead of relying on a single website form or campaign. With Fundraise Up, that can include website giving, Campaign Pages, peer-to-peer fundraising, donation links and QR codes, in-person giving, and staff-assisted donations over the phone or at events.

Do we need separate platforms for online, peer-to-peer, and in-person giving?

Fundraise Up is designed to bring these giving experiences closer together instead of creating a separate system for every channel. Campaign, donor, source, and donation data can stay connected across Fundraise Up and flow into the rest of your fundraising stack.

Can we see which channels donations come from?

Yes. Fundraise Up tracks donation sources so your team can understand where gifts originate, analyze channel performance, and carry that context into exports, integrations, and donor follow-up. Virtual Terminal donations, for example, can be filtered by source across Insights, Donations, recurring reporting, exports, integrations, and API data.

How does multi-channel giving help us retain more donors?

The first transaction is only the beginning. When giving activity and donor data stay connected, your team has more context to continue the relationship — whether that means thanking a first-time event donor, inviting them to give again, or helping them become a recurring supporter.

Can Fundraise Up send donation data to our CRM?

Yes. Fundraise Up integrates with nonprofit CRMs and other fundraising systems so donor and donation data can flow into the systems your team already uses, reducing manual reconciliation and making it easier to act on giving activity.

What about donations that happen completely outside Fundraise Up?

Fundraise Up can support traditionally offline scenarios in several ways. Virtual Terminal can be used for phone, mail-in, and staff-entered donations, while offline amounts such as cash gifts can also be reflected in campaign totals for supported Elements.

See Fundraise Up’s innovative features in action

Talk to our digital fundraising experts about how Fundraise Up can elevate your organization’s donor revenue.

Request a demo