Giving Season

Turn Giving Season into year‑round growth

Giving Season brings more people to your cause. Fundraise Up helps convert that attention into donations, reach donors wherever they give, and build relationships that last beyond the season.

Giving Season campaign dashboard with a donation heart
Giving Season campaign dashboard with a donation heart
Rainforest Trust Logo
Sandra Schmirler Foundation
Smile Train
Women for Woman International
Rainforest Trust Logo
Sandra Schmirler Foundation
Smile Train
Women for Woman International

Where Giving Season revenue gets lost

Peak donor intent means more opportunity, but also more chances for donations to slip away.

Giving Season revenue slipping away at checkout

Checkout friction loses donors

You worked all year to drive attention. Long forms, unnecessary fields, limited payment options, and checkout friction can lose donors at the moment they’re most ready to give.

Donors can’t give the way they want

Supporters discover your cause online, through friends, at events, and in person. If every gift has to start on a traditional donation form, valuable moments of generosity go uncaptured.

Donors give once, then disappear

Giving Season brings a wave of new supporters. Without an easy path to recurring giving and retention, that surge stays temporary instead of becoming predictable, year‑round revenue.

Capture more of the Giving Season opportunity

See how nonprofits using Fundraise Up performed last Giving Tuesday.

32%

conversion rate

nearly 3x higher than the industry average of 11%

$167

average one-time gift

33% higher than the industry average of $126

$52

average recurring gift

58% higher than the industry average of $33

80%

recurring donor retention

after 12 months

Turn more visitors into donors

Make every high-intent visit count. Fundraise Up removes checkout friction with optimized giving experiences, modern payment methods, and AI-powered personalization.
Conversion optimization
Checkout converting more Giving Season visitors

Turn seasonal donors into year‑round supporters

Build recurring giving into the experience from the first gift. Acquire more recurring donors, grow their support, reduce preventable churn, and make it easy for them to stay engaged.
Explore recurring giving
Recurring giving prompt for seasonal donors

Give donors every way to support you

Giving Season doesn’t happen in one place. Let supporters give online, in person, through Peer-to-Peer fundraisers, Gift Cart, Tap to Donate, and more — so fewer moments of generosity go uncaptured.
Explore ways to give
Online, in-person and peer-to-peer ways to give

Go live in hours, not weeks

Launch quickly, create Campaign Pages in minutes, and adapt campaigns on the fly — without long implementation cycles or IT bottlenecks.
Explore Campaign Pages
Campaign Page launched in minutes

See how nonprofits raise more during Giving Season

Real results from organizations using Fundraise Up to convert more donors, grow recurring giving, and stay ready for their biggest fundraising moments.

The team at Fundraise Up is a huge reason for our success. We weren’t just sold a product — it was the product along with a partner that helped us choose the best strategy for MAP International.

 Janice Bryant

Janice Bryant

Senior Director, Marketing and Communications

4x

more new donors in the first 3 months

68%

lift in online donation revenue

4x

more new donors in the first 3 months

68%

lift in online donation revenue

21%

increase in average gift size

Nonprofits’ favorite Giving Season tools

Everything you need to capture more donor intent, launch campaigns fast, and give supporters more ways to give.

Checkout in Fundraise Up

Convert more visitors into donors with Checkout

Turn more high-intent traffic into completed gifts with a fast, personalized donation experience built to reduce friction.

Learn more
Campaign Pages in Fundraise Up

Launch campaign pages in minutes with Campaign Pages

Create high-converting standalone pages in as little as five minutes — perfect for Giving Tuesday appeals, email campaigns, social sharing, and year‑end fundraising.

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Elements in Fundraise Up

Turn your website into a revenue engine with Elements

Add high-converting donation prompts, buttons, reminders, and giving experiences throughout your website, so more visits become donations without rebuilding your site.

Learn more
Gift Cart in Fundraise Up

Let donors support more of your mission with Gift Cart

Create an engaging giving catalog where supporters can browse and fund multiple programs, projects, or causes in a single experience.

Learn more
Tap to Donate in Fundraise Up

Accept donations anywhere with Tap to Donate

Turn events and in-person interactions into giving moments by accepting contactless donations on the go.

Learn more
Peer-to-Peer fundraisers in Fundraise Up

Turn supporters into fundraisers with Peer‑to‑Peer

Launch highly engaging campaigns that let your supporters raise on your behalf and bring new donors into your Giving Season campaign. Powered by AI Coach for your fundraisers.

Learn more

Convert more visitors into donors with Checkout

Turn more high-intent traffic into completed gifts with a fast, personalized donation experience built to reduce friction.

Learn more
Checkout in Fundraise Up

Launch campaign pages in minutes with Campaign Pages

Create high-converting standalone pages in as little as five minutes — perfect for Giving Tuesday appeals, email campaigns, social sharing, and year‑end fundraising.

Learn more
Campaign Pages in Fundraise Up

Turn your website into a revenue engine with Elements

Add high-converting donation prompts, buttons, reminders, and giving experiences throughout your website, so more visits become donations without rebuilding your site.

Learn more
Elements in Fundraise Up

Let donors support more of your mission with Gift Cart

Create an engaging giving catalog where supporters can browse and fund multiple programs, projects, or causes in a single experience.

Learn more
Gift Cart in Fundraise Up

Accept donations anywhere with Tap to Donate

Turn events and in-person interactions into giving moments by accepting contactless donations on the go.

Learn more
Tap to Donate in Fundraise Up

Turn supporters into fundraisers with Peer‑to‑Peer

Launch highly engaging campaigns that let your supporters raise on your behalf and bring new donors into your Giving Season campaign. Powered by AI Coach for your fundraisers.

Learn more
Peer-to-Peer fundraisers in Fundraise Up

One Giving Season. A bigger donor lifecycle

Turn peak-season attention into a donor journey that keeps creating value long after the campaign ends.

Attract

Reach supporters across campaigns, communities, Peer-to-Peer, events, and in-person giving.

Attract stage of the donor lifecycle

Built for the days you can’t afford to go down

Giving Season can bring a massive traffic surge in a matter of hours. Your fundraising platform has to be ready for it.

0

Zero downtime during Giving Season

600

transactions per second

Platform uptime protecting Giving Season donations

We protect your donations from any downtime

Fundraise Up is built for high-volume fundraising without sacrificing performance or reliability.

  • Built to handle peak Giving Season traffic

  • Scalable giving experiences for sudden surges

  • Reliable payment processing when volume spikes

  • Enterprise-grade security and fraud protection

  • Real-time platform monitoring

  • Support when your team needs it most

FAQ

How does Fundraise Up help nonprofits raise more during Giving Season?

Fundraise Up helps nonprofits turn more Giving Season traffic into completed donations with high-converting Checkout, AI-powered personalization, modern payment methods, and more ways for donors to give across online and in-person channels.

Can Fundraise Up handle Giving Tuesday traffic spikes?

Yes. Fundraise Up is built for high-volume fundraising and designed to stay fast and reliable during peak giving moments, so nonprofits can keep accepting donations when traffic surges.

How quickly can we launch before Giving Season?

Fundraise Up can be implemented quickly, and teams can create and launch Campaign Pages in minutes. That makes it easier to get campaigns live fast and adapt them without lengthy development cycles.

How can Fundraise Up help us turn Giving Season donors into recurring donors?

Fundraise Up makes recurring giving part of the donation experience from the start. Intelligent recommendations, flexible giving frequencies, and donor self-service tools help nonprofits acquire more recurring donors and keep them giving beyond the season.

Can donors give in ways other than through our website?

Yes. Fundraise Up helps nonprofits capture donations across multiple channels, including online Checkout, Campaign Pages, Peer-to-Peer fundraising, Gift Cart, Tap to Donate, and other giving experiences.

Does Fundraise Up support in-person Giving Season campaigns?

Yes. With tools such as Tap to Donate, nonprofits can turn in-person interactions, events, and community fundraising moments into opportunities to give.

Can we create different campaigns for Giving Tuesday, year‑end, or specific appeals?

Yes. Campaign Pages let teams quickly create dedicated giving experiences for different campaigns and appeals, making it easier to tailor messaging and fundraising goals throughout Giving Season.

Does Fundraise Up support international donors?

Yes. Fundraise Up supports global fundraising with multiple currencies, languages, and localized payment methods, helping international donors give through experiences that feel familiar to them.

How does Fundraise Up help improve donation conversion?

Fundraise Up reduces friction throughout the giving experience with optimized Checkout, AI-powered personalization, suggested gift amounts, modern payment methods, and a mobile-first experience designed to help more donors complete their gifts.

Can we track Giving Season performance in Fundraise Up?

Yes. Fundraise Up gives teams visibility into fundraising performance so they can understand donations, recurring giving, donor behavior, and campaign results as Giving Season unfolds.

See Fundraise Up’s innovative features in action

Talk to our digital fundraising experts about how Fundraise Up can elevate your organization’s donor revenue.

Request a demo