Move beyond GoFundMe Pro. Fundraise with confidence.

Yes. Nonprofits choose Fundraise Up when they want an AI-optimized donation experience, every feature included without a subscription, and native integrations with the CRM they already use.

Yes. Classy became GoFundMe Pro in 2025. If you’re comparing Fundraise Up with Classy, this page applies.

Fundraise Up provides free, white-glove migration. Our team coordinates the transfer of recurring plans and payment data with your current provider, and plans the move around your campaign calendar.

Fundraise Up’s AI is built around one goal: helping nonprofits raise more.

Our models draw on real nonprofit donation behavior to optimize the entire giving experience, including donation amounts, recurring giving opportunities, and donor fee coverage, with a focus on growing fundraising revenue.

GoFundMe Pro’s Intelligent Ask Amounts uses behavioral data from the broader GoFundMe ecosystem, including consumer fundraising, and is fine-tuned for nonprofits. Fundraise Up’s approach is grounded in nonprofit giving behavior, where donor motivations and giving patterns can differ from person-to-person crowdfunding.

We’re also investing in what’s next through Agentic Giving, which helps AI assistants discover nonprofit campaigns and guide supporters to the organization’s official donation experience, as well as MCP integrations and AI-powered peer-to-peer fundraising.

The result is AI designed to improve fundraising performance today while preparing nonprofits for how donors will discover and support causes tomorrow.

No. Fundraise Up is not a CRM — it’s a donation platform that integrates natively with the CRM you already use, including Salesforce, HubSpot, and Bloomerang.

Fundraise Up uses a single transaction-based rate with no subscription, setup fee or paid add-ons, and lower rates are available as volume grows. GoFundMe Pro offers an Essentials plan for nonprofits under $1M in revenue and custom pricing above that, which combines an annual subscription with transaction fees.

Yes. Fundraise Up’s infrastructure is built to handle large, sudden spikes in donation traffic without slowing down or going offline, which matters most on the exact days your fundraising volume is highest.

Yes. P2P Fundraising runs on your own website and uses the same conversion-optimized checkout as the rest of your donations, plus an AI coach for fundraisers.

Fundraise Up is designed to feel like an extension of your team. From white-glove onboarding and expert-led migration to ongoing technical support and fundraising guidance, we’re invested in helping your organization succeed long after launch.

You’ll benefit from quick onboarding, dedicated migration expertise, and support available seven days a week. Customers also receive a dedicated Customer Success Manager and hands-on strategic guidance to continuously improve fundraising performance.

No. Fundraise Up doesn’t require any long-term contracts, annual subscriptions, or upfront platform fees. Our pricing is transaction-based, meaning our success is tied to yours.

You get full access to our platform, integrations, and support from day one, without paying extra to unlock features or committing to a multi-year agreement.

Unlike GoFundMe Pro’s standard annual subscription model, Fundraise Up makes flexibility the default, giving you the freedom to grow on your terms.

Fundraise Up is free to start — no setup fees, fixed subscriptions, or long-term contracts. We invest in helping you grow, and our industry-leading fee coverage helps donors offset both Fundraise Up and payment processing costs. The result: an effective Fundraise Up cost of around 1% on average after fee coverage.