Set up your individual P2P fundraisers for success with AI Coach, available in early access for Fundraise Up users
Nonprofits depend on motivated supporters to grow their peer-to-peer fundraising programs. But creating a fundraising page is only the beginning.
Many first-time fundraisers don’t know what to do next. They may struggle to write their stories, hesitate to ask friends and family for donations, or lose momentum before receiving their first gift.
Fundraise Up is proud to introduce an AI fundraising companion integrated into our DIY Peer-to-Peer product. AI Coach, designed to help individual P2P fundraisers get started, take action, and work toward their first donation within 48 hours of page creation.
AI Coach lives directly on the fundraising page and helps supporters personalize their stories, prepare their pages, reach out to friends and family, and understand what to do next. During the first 48 hours, it can also proactively encourage fundraisers who haven’t received an outside donation.
If you’re a nonprofit using DIY P2P from Fundraise Up, our AI Coach helps guide new fundraisers through those critical first steps without requiring individual staff assistance for every new page. Plus, AI coach is included in Fundraise Up DIY P2P at no additional charge.
New P2P fundraisers are just the starting point
Nonprofits do a great job helping new fundraisers with onboarding emails, toolkits, and personal outreach, but it’s hard work making sure every fundraiser receives the guidance they need during those first critical hours.
We saw the challenge of turning newly created fundraising pages into active fundraising and developed AI Coach to help your supporters make their first ask and receive their first outside donation.
AI Coach provides personalized guidance directly on individual fundraising pages, helping supporters move through onboarding and activation.
- Personalized onboarding: Welcomes fundraisers, learns why they’re fundraising, and helps them get started.
- AI-assisted content: Helps create and improve fundraising stories, titles, and other supported page content.
- Actionable guidance: Recommends one next step based on what’s already completed, such as adding a photo, making a personal donation, or sharing the page.
- Easier sharing: Drafts ready-to-use messages for the channel the fundraiser chooses, based on available sharing options.
- Proactive encouragement: Sends email check-ins during the first 48 hours after page creation when no outside donation has arrived.
- Progress awareness: Answers questions about fundraising activity, donations, amounts raised, and page views.
AI Coach uses organization, campaign, and fundraiser context to personalize its recommendations.
But—as with every tool we create—your fundraisers remain in control. They decide which suggestions to follow, approve page changes, and choose whether to use drafted content. Fundraisers can also turn the coach off with the "Use AI Coach" toggle in their page settings, or ask it in the chat to stop writing first for 7 days.
How AI Coach changes the fundraiser experience
Help fundraisers get started.
AI Coach welcomes new fundraisers and helps them personalize their pages, tell their stories, and understand what to do next. After creating an individual P2P fundraising page, the fundraiser is welcomed by AI Coach and can answer a few questions about their connection to the cause and fundraising plans.
Tell their story.
AI Coach helps create or improve the story, title, and other page details, with the fundraiser reviewing and approving changes.
Personalize their fundraising page.
Fundraising is personal. AI Coach helps fundraisers take the next step by suggesting relevant actions, such as adding a photo, making a personal donation, or sharing with friends and family.
Make the first ask.
The fundraiser chooses a communication channel, and AI Coach drafts a message they can review, personalize, and send. For supporters unsure how to reach out, AI Coach helps draft personalized messages they can share with friends, family, and their networks.
Keep fundraisers engaged.
During the critical first 48 hours, AI Coach can provide timely guidance and email check-ins, encouraging fundraisers to keep moving toward their first outside donation. For nonprofits, that means more built-in support for supporters during those important early moments, helping teams spend less time on repetitive onboarding and coaching.
Celebrate progress.
AI Coach recognizes donations, helps prepare personal thank-yous, and answers questions about the page’s performance.
AI Coach does not independently publish content, change fundraising pages, or send messages on behalf of the fundraiser.
For all new DIY P2P campaigns, AI Coach defaults to being turned off. Before you can turn it on, your Customer Success Manager must add AI Coach to your account. When you turn it on in a campaign, the coach appears on every individual fundraiser page in it, including pages published earlier.
What comes next?
If you’re already using Fundraise Up Peer-to-Peer, contact your Fundraise Up representative to ask about AI Coach.
New to P2P? Explore Fundraise Up Peer-to-Peer and see how to get started ahead of Giving Season.