Your form is your most valuable asset: optimizing the monthly giving moment
If your donation form is your most valuable piece of real estate, why does it often get the least investment? In this on-demand session, learn how removing friction from the monthly giving moment can transform your giving form into a powerful engine for conversion and long-term donor retention.
Originally aired April 16, 2026·60 minutes
Presented by
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Danielle Rice
Senior Director of Solutions, Fundraise Up
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Devon Welborn
Director of Digital Strategy , RKD Group
Presented by
Danielle Rice
Senior Director of Solutions, Fundraise Up
Devon Welborn
Director of Digital Strategy , RKD Group
Key Insights
- Why monthly giving is a conversion and retention challenge—not just a tech issue: The common (and often overlooked) barriers that quietly limit monthly conversions—and how to start addressing them
- What donors actually expect from your giving experience: How to evaluate your form against modern, subscription-driven expectations—and where most programs lose donors
- How to build a monthly giving flywheel: Turn one optimized moment into a system that drives ongoing conversion, retention, and predictable revenue
- What high-performing programs do differently: Cross-sector insights from organizations successfully growing monthly giving
Hear from our experts and walk away with actionable strategies to strengthen your monthly giving, ready to implement right away.
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