Spring into generosity: strategies to optimize your donation experience

Spring is the perfect time to strengthen your donation experience and build lasting donor relationships. In this on-demand session, learn how removing friction from the giving journey can increase conversion rates and create stronger, more sustainable fundraising results.

Originally aired March 5, 2026·60 minutes

Presented by

Ruzida Badrutdinova photo

Ruzida Badrutdinova

Product Marketing Manager, Fundraise Up

Wil Pope photo

Wil Pope

Senior Customer Success Manager, Fundraise Up

Mariano Croccolino photo

Mariano Croccolino

Customer Reference & Insights Lead, Fundraise Up

Mike Stafford photo

Mike Stafford

Vice President of Development, Operations & Analytics, Central Pennsylvania Food Bank

Presented by

Ruzida Badrutdinova photo

Ruzida Badrutdinova

Product Marketing Manager, Fundraise Up

Wil Pope photo

Wil Pope

Senior Customer Success Manager, Fundraise Up

Mariano Croccolino photo

Mariano Croccolino

Customer Reference & Insights Lead, Fundraise Up

Mike Stafford photo

Mike Stafford

Vice President of Development, Operations & Analytics, Central Pennsylvania Food Bank

Key Insights

  • Identify and remove the friction that quietly holds donations back: The most common areas most organizations overlook that impact conversions (and how Central Pennsylvania Food Bank addressed them before it mattered most)
  • Refresh donor experiences without heavy lifting: Proven strategies to modernize your giving experience this spring, featuring real results from organizations already using them
  • Turn spring momentum into recurring, long-term support: How Central Pennsylvania converted 728 one-time donors into monthly supporters and what you can implement this season

Hear from our experts and get actionable strategies to strengthen your donation infrastructure while you have time to implement them.

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