Emergency fundraising playbook

Learn how to launch quickly and maximize results when every hour counts. Discover proven strategies, ready-to-use frameworks, and the tools your team needs to run a high-impact emergency campaign from day one.

Originally aired August 27, 2025·42 minutes

Presented by

Sydney Collier photo

Sydney Collier

Director of Paid Media, Greater Good Charities

Tara Broughel photo

Tara Broughel

Senior Customer Success Manager, Fundraise Up

Katherine Healy photo

Katherine Healy

Programmatic Team Lead, Delve

Presented by

Sydney Collier photo

Sydney Collier

Director of Paid Media, Greater Good Charities

Tara Broughel photo

Tara Broughel

Senior Customer Success Manager, Fundraise Up

Katherine Healy photo

Katherine Healy

Programmatic Team Lead, Delve

In this practical session, you will learn:

  • How Greater Good Charities launched fundraising campaigns on day 1 of the Texas floods

  • Tips for building and activating at speed

  • Tools for fast, scalable, and reliable execution

  • A plug-and-play framework to power your next emergency appeal

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