The Giving Season Flywheel
Giving Season brings more donors to your door. The real opportunity is turning that surge into lasting support. Watch a panel of experts explore how better donation experiences, AI-powered optimization, recurring giving, and donor self-service can help nonprofits convert more supporters and build lasting donor relation
Presented by
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Bryan Funk
Director, Content & Community, Fundraise Up
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Glen Peck
SVP, Technology & Business Intelligence at The Lustgarten Foundation, The Lustgarten Foundation
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Natalie St Amour
Director of Philanthropy, Indspire
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Tracy Ritchie
Director of Development Operations, Greater Baton Rouge Food Bank
Presented by
Bryan Funk
Director, Content & Community, Fundraise Up
Glen Peck
SVP, Technology & Business Intelligence at The Lustgarten Foundation, The Lustgarten Foundation
Natalie St Amour
Director of Philanthropy, Indspire
Tracy Ritchie
Director of Development Operations, Greater Baton Rouge Food Bank
Key Insights
- Remove Friction at the Moment of Giving: A 40%+ lift in conversions and higher completion rates came down to cutting clicks and simplifying the donation flow at the exact moment donor intent peaks.
- Turn One-Time Gifts Into Recurring Support: Well-timed upsell prompts drove the majority of new recurring plans, including 67% of one organization’s entire recurring growth this fiscal year.
- Keep Donors Engaged Past December: Self-serve tools let donors manage their own recurring gifts, reducing support overhead while strengthening the relationship long after Giving Season ends.
- Expand: Launch New Giving Moments in Minutes: Campaigns that once took days now launch in under five minutes, opening the door to smaller, more frequent fundraising moments — from food drives to Tap to Donate at live events.
Watch the session on demand and walk away with actionable strategies you can start implementing right away.
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