UK: Building the Giving Season Flywheel
Giving Season brings more donors, but the real opportunity is keeping them. Our expert panel explores how better donation experiences, AI-powered optimisation, recurring giving and donor self-service help charities convert more supporters and build lasting relationships. Join us on November 17 at 2:00 GMT.
Presented by
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Bryan Funk
Director, Content & Community, Fundraise Up
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Chris Philpot
Fundraising & Digital Engagement Manager, Cranstoun
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Craig Linton
IG Consultant, Prostate Cancer Research
Presented by
Bryan Funk
Director, Content & Community, Fundraise Up
Chris Philpot
Fundraising & Digital Engagement Manager, Cranstoun
Craig Linton
IG Consultant, Prostate Cancer Research
Key Insights
- Remove Friction at the Moment of Giving: A 40%+ lift in conversions and higher completion rates came down to cutting clicks and simplifying the donation flow at the exact moment donor intent peaks.
- Turn One-Time Gifts Into Recurring Support: Well-timed upsell prompts drove the majority of new recurring plans, including 67% of one organization’s entire recurring growth this fiscal year.
- Keep Donors Engaged Past December: Self-serve tools let donors manage their own recurring gifts, reducing support overhead while strengthening the relationship long after Giving Season ends.
- Expand and Launch New Giving Moments in Minutes: Campaigns that once took days now launch in under five minutes, opening the door to smaller, more frequent fundraising moments — from food drives to Tap to Donate at live events.
Learn how organizations can embrace AI while staying true to their values and maintaining a donor-first approach. Join us at 2:00 PM GTM for this conversation.
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