Agentic Giving: The Future Donor Experience Is Here

It’s still early, particularly for donations completed entirely inside an AI assistant. The clearest signal so far is discovery: Blue State found that AI-referred traffic to nonprofit websites is growing roughly 1,000% year over year, although it remains a small share of overall traffic. We don’t yet have enough data to predict how many donations an organization should expect through Agentic Giving.

Setup takes a few steps in Settings > Agentic Giving, followed by adding one visible link to your homepage footer. See the setup guide.

The link runs no code and gives Fundraise Up no new access to your website, CMS, or analytics. The public profile contains organization and campaign information, not donor records. For more detail, see Answering your Agentic Giving security questions.

You choose whether to include all eligible campaigns, exclude certain campaigns, or show only selected ones. Up to 25 campaigns can appear.

Assistants see public campaign information such as titles, descriptions, giving options, and donation links—not internal campaign names. You can review your profile in Settings > Agentic Giving. Assistants may also use information from your website and other public sources.

There’s no additional Agentic Giving fee. Standard Fundraise Up rates and payment-processing fees apply. An Organization Administrator can turn it off anytime in Settings > Agentic Giving. You should also remove the footer link. Information an assistant has already read or cached cannot be recalled.

Add the Agentic Giving link to your homepage footer and make sure AI crawlers can access it. Keep your mission, programs, impact, location, and campaign descriptions clear and current.

If other organizations have a similar name, use consistent information across your website, directories, and ratings profiles. To see how assistants describe you today, run the free AI Visibility Assessment.

Usually, nothing. Assistants revisit websites on their own schedules, so there’s no guaranteed timeline for discovery or in-chat giving. Check that the footer link is visible, AI crawlers aren’t blocked, and the campaign is live, eligible, and included in your settings. Many donors will receive a prefilled Fundraise Up donation page instead of paying inside the chat—that’s expected. If the profile still can’t be found, contact Fundraise Up Support.

The assistant never sees the donor’s card details or makes the final payment decision. The donor reviews and approves the organization, campaign, and exact amount before the gift is processed.

The assistant can’t charge more than approved, use unsupported campaign options, or process the same gift twice. Agentic gifts also receive the same payment and fraud protections as other Fundraise Up donations. Learn more in our security overview.

A donor can start a monthly gift after following the assistant’s link to a Fundraise Up Campaign Page or Checkout Modal, provided that the campaign offers monthly giving. Future installments then process like any other Fundraise Up recurring plan.

Gifts completed entirely inside the assistant are one-time only today. Recurring gifts cannot currently be increased, paused, or cancelled through the assistant; donors manage them through the organization’s Donor Portal, as they would with other Fundraise Up recurring gifts.

Agentic Giving creates the same Fundraise Up donation record as other online gifts and syncs through your existing CRM integration. Depending on the payment path, this can include the donor’s contact details, gift information, attribution, and consent choices. Fundraise Up does not store the donor’s full conversation with the assistant.

AI source information is included for reporting, and Fundraise Up Insights distinguishes gifts completed inside assistants from those completed after an AI referral. For in-chat gifts, Fundraise Up reporting and CRM data are more reliable than website analytics because no website visit occurs.