Giving Season guide

See the benchmarks and revenue data that show what Giving Season really looks like on Fundraise Up. Built for digital fundraisers ready to close the gap between what they're raising now and what's possible.
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What you'll learn

Most nonprofits head into Giving Season without a clear benchmark for what "good" actually looks like. This report changes that. Inside, you'll find the data and revenue models to evaluate your platform, set realistic targets, and go into Giving Season with a plan.

  1. Platform performance benchmarks — Compare your current setup against industry averages and what Fundraise Up nonprofits achieve in conversion rate, average gift size, and recurring donor enrollment.

  2. Giving Tuesday growth data — Learn how Fundraise Up nonprofits grew year-over-year on Giving Tuesday — including a 12.4% lift in the U.S. and 28.3% in Canada — and what drove those results.

  3. What makes donors convert — Discover how AI-suggested amounts, monthly upsells, and a frictionless checkout experience push average gifts up to $210 and drive recurring sign-ups.

  4. Real results from nonprofits like yours — Read how Canadian Red Cross nearly doubled holiday revenue, Greater Vancouver Food Bank grew new monthly donors, and Feed The Children built a stronger recurring program — all in their first Giving Season on Fundraise Up.

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