Accept DAF gifts with the donor data your team needs
DAF giving is growing fast, but too often gifts arrive without donor details. Fundraise Up brings DAF into Checkout, helping you maximize giving while keeping donor data connected.
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4.8/5
DAF giving is already a major revenue channel
DAF giving has major-gift potential. Fundraise Up helps nonprofits make that potential easier to capture.
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DAF gifts
growth in DAF revenue
One connected experience for every DAF gift
Bring DAF giving, donor data, campaign attribution, and gift tracking together in one connected experience — from the moment a donor gives through long-term stewardship.
See the full donor data behind every DAF gift
A donor-advised fund gift should not become a separate, anonymous transaction. Fundraise Up connects DAF gifts to the same donor record as every other online donation — with donor identity, campaign attribution, gift details, and CRM-ready data captured from the start.
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One Checkout
Add DAF giving alongside the payment options donors already use, from cards to digital wallets.
One donor record
Connect DAF gifts to the same donor profile as every other online donation.
One workflow
Track DAF gifts from donor intent to received funds without manual gift entry, Salesforce workarounds, or reconciliation spreadsheets.
Turn more DAF intent into revenue
DAF major gifts and Fundraise Up’s conversion-optimized Checkout create a better path to revenue: donors get an easier way to give from funds already set aside for charity, and your team gets cleaner data with less manual work.
Make DAF giving easier
Donors can give from their DAF in Checkout, while your team captures the donor, gift, and campaign details upfront — reducing the need to chase information across providers, spreadsheets, and manual CRM workflows.
Capture larger gift opportunities
DAF gifts are often higher-value donations. Putting DAF in Checkout helps surface that option when donor intent is highest.
Continue the relationship after the gift
When DAF gifts arrive without clear donor details, your team can lose the chance to respond in the moment. Fundraise Up helps capture the donor information and gift context upfront, so you can recognize, thank, and steward DAF donors with confidence.
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Smarter fundraising starts here
See why more than 3,500 nonprofits use Fundraise Up to personalize the donor experience and maximize revenue.
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Built for the way fundraising teams work
DAF Giving is designed to fit into the same Fundraise Up workflows your team already uses.
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DAF giving, powered by Chariot’s DAFpay
Fundraise Up integrates DAFpay by Chariot directly into Checkout, so donors see DAF as a giving option in the donation flow.
Campaign attribution
Connect DAF gifts to the campaign, page, source, or fundraiser that inspired the gift.
Donor records
Keep DAF gifts connected to the same donor profile as other online donations.
CRM sync
Send DAF gift details into your CRM through the same integrated workflow as other Fundraise Up donations.
Gift tracking
Help teams understand when a donor has initiated a DAF gift and when funds are expected to arrive.
A $3M+ boost: UNICEF USA’s success with Fundraise Up
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Raising $7M with the Canadian Red Cross in a historic holiday campaign
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Greater Good Charities increases online revenue by 161% with a frictionless giving experience
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International Justice Mission UK celebrates 203% increase in recurring donors
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How UNFPA turbo-charged their donor revenue by 311% in just 12 months
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FAQ
Fundraise Up’s DAF Giving experience is powered by an integration with DAFpay by Chariot. Donors can recommend gifts from their donor-advised fund directly in Checkout, while Fundraise Up captures the donor, campaign, and gift details needed to keep DAF gifts connected to the same records and workflows as other online donations.
DAF gifts are recommended by the donor through their donor-advised fund provider. The funds may arrive later through the provider’s normal disbursement process, which can vary by provider.
Fundraise Up is designed to capture the donor’s intent, identity, campaign, and gift details at the time the donor initiates the DAF gift, so your team has a record before funds arrive.
DAF gifts are not instant payments in the same way as card or wallet transactions. There is typically a gap between when the donor recommends the gift and when the funds are received by the nonprofit.
Fundraise Up helps your team track the DAF gift from donor intent through fulfillment, so pending DAF gifts do not disappear into a manual follow-up process.
DAF gifts are designed to sync through the same CRM workflow as other Fundraise Up donations, with the donor, campaign, and gift details connected in one record.
This helps reduce split records, manual gift entry, and reconciliation across separate systems.
DAF gifts can be tracked as initiated before funds are received. This gives your team visibility into donor intent while preserving the distinction between a recommended DAF gift and received funds.
Your team can use this status to support gift processing, reconciliation, and donor stewardship workflows.
Because Fundraise Up captures donor information during the giving flow, your team can identify and steward DAF donors sooner.
Instead of receiving an anonymous check from a fund name weeks later, you can connect the gift back to the person, campaign, and giving journey that inspired it.
Yes. DAF works best when it is presented as another giving option in Checkout, not hidden on a separate page.
Donors who want to give by card, ACH, or digital wallet can still do that. Donors who have charitable funds available in a DAF get a more relevant option without leaving the donation flow.
See Fundraise Up’s innovative features in action
Talk to our digital fundraising experts about how Fundraise Up can elevate your organization’s donor revenue.
Request a demo